Here's an ironic twist: Labtech Software, the remote monitoring and management (RMM) platform provider, has embraced AVG's anti-virus offerings. The move comes several months after Labtech rival Kaseya differentiated beyond AVG to promote Kaspersky Lab's anti-virus. Here's the update on how anti-virus companies are trying to work more closely with MSPs and RMM software providers.
Let's start with this week's news. According to a joint statement from AVG and Labtech:
"Under this offering, LabTech will leverage Software-as-a-Service (SaaS) to provide its channel partners worldwide with the latest AVG Antivirus Business Edition and AVG Internet Security Business Edition. AVG’s leading anti-virus detection and performance coupled with its ease of use will enable managed service providers (MSP) to better mitigate and address security threats."
Reality CheckOn the one hand, anti-virus software is a commodity in the minds of most VARs and IT buyers. But on the other hand, security remains a low hanging fruit that most MSPs can easily promote and sell to their end-customers. Plus, most anti-virus software companies have been adjusting their licensing and sales models to offer service provider pricing -- or pay-as-you-go models for MSPs.
Some key moves have included:
- N-able continuing to promote a freemium endpoint security strategy. For existing N-able partners, the free security endpoints allow MSPs to begin first-time conversations with target customers and upsell conversations with existing customers.
- Security and storage companies such as CA Technologies, Sophos and Symantec reworking their licenses to include pay-as-you-go pricing.
- Established pay-as-you-go security companies like Trend Micro starting to integrate with a range of RMM dashboards.
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