Free Newsletters for the Channel
Register for Your Free Newsletter Now
Here's an ironic twist: Labtech Software, the remote monitoring and management (RMM) platform provider, has embraced AVG's anti-virus offerings. The move comes several months after Labtech rival Kaseya differentiated beyond AVG to promote Kaspersky Lab's anti-virus.
2 Min Read
avg-antivirus
Here’s an ironic twist: Labtech Software, the remote monitoring and management (RMM) platform provider, has embraced AVG’s anti-virus offerings. The move comes several months after Labtech rival Kaseya differentiated beyond AVG to promote Kaspersky Lab’s anti-virus. Here’s the update on how anti-virus companies are trying to work more closely with MSPs and RMM software providers.Let’s start with this week’s news. According to a joint statement from AVG and Labtech:
“Under this offering, LabTech will leverage Software-as-a-Service (SaaS) to provide its channel partners worldwide with the latest AVG Antivirus Business Edition and AVG Internet Security Business Edition. AVG’s leading anti-virus detection and performance coupled with its ease of use will enable managed service providers (MSP) to better mitigate and address security threats.”
Reality Check
On the one hand, anti-virus software is a commodity in the minds of most VARs and IT buyers. But on the other hand, security remains a low hanging fruit that most MSPs can easily promote and sell to their end-customers. Plus, most anti-virus software companies have been adjusting their licensing and sales models to offer service provider pricing — or pay-as-you-go models for MSPs.
Some key moves have included:
N-able continuing to promote a freemium endpoint security strategy. For existing N-able partners, the free security endpoints allow MSPs to begin first-time conversations with target customers and upsell conversations with existing customers.
Security and storage companies such as CA Technologies, Sophos and Symantec reworking their licenses to include pay-as-you-go pricing.
Established pay-as-you-go security companies like Trend Micro starting to integrate with a range of RMM dashboards.
Generally speaking, the endpoint security market seems to be ever-evolving. Strategic relationships come and go. Just make sure your AV provider and your RMM provider are writing to open APIs, so that you’ve got some flexibility and avoid vendor lock-in.
Sign up for MSPmentor’s Weekly Enewsletter, Webcasts and Resource Center. And follow us via RSS,Facebook, Identi.ca; and Twitter. Plus, check out more MSP voices at www.MSPtweet.com.
About the Author(s)
You May Also Like
Sep 16 - Sep 19, 2024
Sep 16 - Sep 19, 2024
Join us for MSP Summit, September 16-19, 2024 in Atlanta, GA. You don't want to miss the industry’s most innovative and inspiring gathering of business leaders focused on growing their managed services businesses. This year’s MSP Summit will help attendees stay ahead of exponentially increasing security threats, expanding their range of services through a merger or acquisition and embrace a wide range of innovative new technologies. Get notified when registration opens.
Sign Up For Special Deal