Yes, Kaseya sells its managed services software directly to midsize businesses with 100 or more seats. And now, Kaseya is accelerating that strategy in the education vertical. Indeed, Kaseya has launched an automation software bundle -- with specific education pricing -- designed for IT departments within K-12 school districts. At first glance the move has little to do with managed services providers (MSPs). But take a closer and you'll get a better feel for (A) vertical market sales strategies and (B) channel program variants in the managed services market.
Let's start with the official news. Kaseya has launched a K-12 Education Bundle to help IT administrators address government compliance, monitoring, patch management, remote control, business continuity, auditing, security and ticketing through the Kaseya service desk.
The Kaseya K-12 Education Bundle includes the following modules:
- Discovery, Audit & Inventory
- Remote Control & Management
- Software Deployment & Agent Scripting
- Patch Management
- Endpoint and Network Monitoring
- ITIL Compliant Service Desk
- Imaging & Deployment
- Directory Services
- Desktop Policy & Power Management
- Education IT Service Delivery Kit (Scripts, monitor sets, configuration templates & reports)
- Advanced Basics training with Kaseya Professional Services
- Support from Vibrant K-12 User Community – Free 24x7 peer-based support
Channel StrategiesKaseya doesn't hide the fact that it sells direct to organizations that have 100 or more seats. And Kaseya has long promoted its software into the education vertical -- particularly colleges. But this K-12 Education Bundle sounds like the start of a deeper vertical market effort from Kaseya. You can almost imagine Kaseya introducing targeted bundles for additional verticals like financial services, healthcare and so on...
Meanwhile, some of Kaseya's rivals have avoided the temptation to sell direct into end-customer settings. Two that come to mind: Level Platforms continues to position purely for MSPs serving the SMB sector, and N-able offers a channel partner lead referral program for MSPs that serve midsize customers.
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