First, establish a brand. Then, reinforce it at every opportunity. That pretty much sums up Ingram Micro’s strategy in the managed services market, where its Seismic brand continues to gain enhancements. The latest on-demand services, available as part of Ingram’s Seismic Virtual Services Warehouse, can be organized into the following three categories:

While Ingram continues to work with best-of-breed software providers, the distributor strives to make sure its own brand — Seismic — and R&D work are front-and-center with MSPs. VARs and MSPs, in turn, can brand the services as their own. According to Justin Crotty, VP of services in North America for Ingram, the Seismic effort is performing strongly — and he continues to provide partners with updates through his own blog, www.ingrammicroseismic.com/blog.

In addition to Ingram’s recent Seismic moves, rival distributors continue to shape their own managed services strategies.