At IBM PartnerWorld Leadership Conference in Las Vegas, Big Blue is rallying independent software vendors (ISVs) and managed services providers (MSPs). In fact, IBM sees ISVs and MSPs working side by side on five potential market opportunities. What are they? Glad you asked. Here's the list.
The hot topic areas include:
Of those five IBM opportunities, I suspect most MSPs will focus first on mobile and cloud, followed by PureSystems. I realize social business and analytics are hot areas, but I think the vast majority of MSPs lack expertise in those areas and will therefore hold off on those two areas.
For ISVs the story may be somewhat different. All five areas are hot-buttons for ISVs. The bigger question involves whether ISVs will work with IBM or another partner first -- such as:
- Social Business: Salesforce.com has momentum here with Chatter, and Microsoft is accelerating its Yammer business.
- Mobile: Hard to bet against Google Android and Apple iOS here.
- Analytics: Plenty of competition from entrenched rivals like Oracle and SAP, plus emerging rivals like the Google Analytics Partner Program.
- Cloud: Amazon, Amazon, Amazon.