HPE Discover: Partners Talk GreenLake, HPC Storage, IP Building

Written by Lynn Haber
June 20, 2019

HPE partners we talked to are feeling upbeat about the company's strategy and messaging.

… their value with IP, whatever that looks like. If you’re in farming, build farming apps; if you’re in whatever, build those apps but invest your money in building IP.”

That was music to Robbins’ ears since he’s been doing that for a long time.

“For many years before that, the message was to go out and find the IP and be a partner of it. Now, that’s not good enough; you have to have that IP,” he said.

So how does this feedback from three partner attendees at HPE GPS and Discover 2019 align with industry watcher Cyndi Privett, vice president of research and co-founder of Viewpoint Research?

“From my perspective, HPE partners are energized around the momentum and direction on GreenLake and better synergy between the hybrid IT side and the Aruba side of the company. The technology messaging is resonating, and partners tell us that GreenLake is out in front of the on-premises consumption models they see elsewhere in the market.

If HPE can help partners monetize the too well-kept secrets InfoSight and Cloud28+, they have an opportunity to outperform significantly via the channel in the next three to five years.”

In 2014, HPE launched the Cloud28+ community for the European market, followed by its cloud service catalog in December 2015. In mid-2017, HPE expanded the community and platform worldwide. The idea behind Cloud28+ is to bring together all the components of a hybrid cloud strategy and the ecosystem that supports it to promote enterprise cloud adoption.