Hey, Vendors, Distributors: Wake Up!
There are two kinds of vendors and distributors in this world of IT. And both kinds differ in their approach to the market and understanding of the channel.
There are two kinds of vendors and distributors in this world of IT. And both kinds differ in their approach to the market and understanding of the channel. “Old-fashioned” vendors and distributors think that the secret sauce to you selling more is providing you with amazing features and benefits of every solution they offer until you believe in their products and represent them to your clients. With the sole focus on themselves, they push their...
All —
Are these the only two
All —
Are these the only two kinds of vendors and distributors you’re familiar with? If not, which kind would you rather work with?
—CJ
There are certainly fewer
There are certainly fewer firms that understand that a partnership is two ways…that they have to help their partners sell and market to succeed. Marketopia and Cloud Guru work with both, as we help firms make the transition to helping their channel partners succeed through sales and marketing assistance. The best prospect is a firm that realizes they need to make a change and seeks a partner to help them do it!