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 Channel Futures

Business Models


Healthcare MSP Rebrands for Cloud: ETG Now ClinicAnywhere

  • Written by Joe Panettieri 1
  • March 2, 2012
ETG, a fast-growing MSP focused on the healthcare market, is set to rebrand as ClinicAnywhere and will focus on cloud services that include practice management and EHR (electronic health records). ETG CEO Mike Jones confirmed the move in an email to MSPmentor today.

ETG, a fast-growing MSP focused on the healthcare market, is set to rebrand as ClinicAnywhere and will focus on cloud services that include practice management and EHR (electronic health records). ETG CEO Mike Jones confirmed the move in an email to MSPmentor today. The news shows the continued blending of managed services, cloud services and the healthcare vertical.

“Yes we are rebranding the company as ClinicAnywhere,” wrote Jones. “We have acquired a medical billing company and launched a private branded, completely cloud-based, integrated practice management/EHR solution. We could not be more excited.”

ClinicAnywhere surfaces after Jones considered selling ETG, an MSPmentor 100 company, in 2011. The company hired financial advisors and considered offers that involved 10X to 12X EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization). But Jones ultimately decided to respectfully decline the offers.

Now we truly know why. Instead of continuing to position ETG as a managed services provider to healthcare organizations, Jones has decided to blend those existing services with the full-blown, cloud-based practice management effort. Increasingly, Jones is thinking of his company as a vertical services provider (VSP). MSPmentor and our sister site — Talkin’ Cloud — will track his progress.

Tags: Agents Cloud Service Providers MSPs VARs/SIs Business Models Cloud Strategy

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4 comments

  1. Avatar Danielle Campbell March 5, 2012 @ 12:49 pm
    Reply

    Really interesting!

    Best of luck with this Mike, definitely one to follow Joe!

    Danielle @maildistiller

  2. Avatar Joe Panettieri March 7, 2012 @ 12:20 am
    Reply

    Danielle: When Mike makes a move we typically track it… really closely. Thanks for reading.
    -jp

  3. Avatar Nelson Gomes January 24, 2013 @ 2:36 pm
    Reply

    This is a trend that is going to keep growing. We are in Healthcare and I can certainly see how merging the 2 buisness makes perfect sense. I think there will be more like this to come in the future. Practices like one stop shopping. If they can buy a practice managmentEMR technology support and Billing in one pkg it's very attractive. I can certainly attest, although we do not provide all those solutions we do have relationships with vendors who provide those solutions on ultimatley come in together. Good luck Mike glad to see the modle working successfully.

  4. Avatar Joe Panettieri January 24, 2013 @ 6:28 pm
    Reply

    Nelson: Please be sure to share continued updates about your business milestones. Joe [at] NineLivesMeidaInc [dot] com.
    -jp

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