Google Launches Three-Point Search Update Barrage
Google was founded with a mission as simple as it is famous: to organize the world’s information. And while TalkinCloud is primarily concerned with the company’s efforts around the Google Apps Reseller Program and the enterprise productivity and messaging suite it’s built around, we know that today’s Google search innovation is tomorrow’s enterprise product enhancement. So, keeping that in mind, here’s a look at the three-point barrage of search usability upgrades Google has added to both mobile and desktop search.
According to Google’s statistics, mobile search traffic has grown fivefold in two short years. And driving a significant portion of that (sixfold growth in the last year alone), the search giant said, is voice control, which lets users search without typing or needing to know how to spell it. In a drive to see both that kind of functionality and growth on the desktop, Google opened speech recognition to users of its Chrome browsers – just click the little microphone next to the Google search box and go.
There will be a camera icon next to the microphone for Google Images, too. That’s called “Search by Image,” according to Google, and the feature will enable users to upload a picture or put in an file’s URL and search the web to figure out what it is. The example Google offered was identifying landmarks in old vacation photos.
The final update, Instant Pages, is a new, vaguely unsettling upgrade to Google Instant that preloads the top search result for each query so it comes up instantly upon clicking. From Google: “Instant Pages will prerender results when we’re confident you’re going to click them.” That sounds sinister to me, but I’ll probably be trying it out in the developer preview of the Chrome browser.
It’s no coincidence these announcements are being made now: The Chrome OS-based Google Chromebooks are being released to the world, and Google wants to make sure people know it’s not skimping on the updates.