https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
    • MSP 501 Information Center
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
    • MSP 501 Information Center
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Business Models


Shutterstock

Hints

Departing Microsoft Channel Chief Gavriella Schuster Hints About New Job

  • Written by Jeffrey Schwartz
  • May 20, 2021
Schuster spoke at an IAMCP event about her future and opportunities for partner growth.

Departing Microsoft channel chief Gavriella Schuster told partners where they can expect to find growth in the coming year. During a live webinar on Thursday, Schuster also indicated that she has lined up a new job.

Schuster didn’t elaborate, nor did she say whether it’s a role within Microsoft. In a vague hint, she shared that she’ll remain “heavily engaged” with the Microsoft partner ecosystem. For now, Schuster said she is focused on handing off her responsibilities to Rodney Clark, Microsoft’s new channel chief.  Microsoft announced the channel chief transition in late March.

Microsoft's Gavriella Schuster

Microsoft’s Gavriella Schuster

“Until I am done with that transition, I really prefer not to share the next path forward,” Schuster said. “But what I will share is that I do plan to be very heavily engaged with this ecosystem. I love this ecosystem.”

Schuster spoke for 45 minutes during the two-day quarterly International Association of Microsoft Channel Partners (IAMCP) online briefing event.

“I will continue to be engaged with the IAMCP, with the Women in Cloud and with the Women in Technology Network. That’s the best part of the job that I have today, and it will be the best part of the job that I will have in the future.”

IAMCP’s international president, Sarika Malhotra, announced that the organization has selected Schuster as the recipient of this year’s Prometheus Award.

“The Prometheus award is typically awarded by partners to recognize Microsoft staff that have really gone out of the way to help them and support them in their journey,” Malhotra told Schuster. “Partners in different regions vote for the Microsoft person who supported them most.”

Malhotra also told Schuster that the IAMCP plans to honor her legacy in two ways. First, the IAMCP has created the Gavriella Schuster Parity & Equity seat on its IAMCP D&I Advisory Board. The board member it selects to take that seat will be someone “who has the same level of commitment and works with the community the way you have to promote equity and diversity and inclusion,” Malhortra said.

Second, the IAMCP has created the Gavriella Schuster D&I Partner of the Year award, an addition to the collection of awards IAMCP gives at each year’s Microsoft Inspire partner conference. Malhotra said the recipient of this award will be a partner that “has displayed exceptional exemplary commitment to D&I.”

Microsoft’s Priority Investments for Partners

As Microsoft’s next fiscal year approaches on July 1, Schuster told partners where the company is prioritizing its partner investments. While she  didn’t provide details, saying that will come later, she outlined four key areas of focus:

  • Skills: Programs will emphasize helping partners gain skills in new technologies in Microsoft’s advanced specializations. It will include enabling CTOs to come to embrace new ways of packaging solutions.
  • Customer acquisition: A focus on securing new customers with digital transformation requirements and workload migration opportunities.
  • Accelerating cloud adoption and consumption: Emphasizing the delivery of managed services.
  • Co-sell: The program in which Microsoft’s sales reps bring partners into opportunities.

Focus on Partner Profitability

The most profitable services partners can offer are those that focus on digital transformation, Schuster said.

“Customers are willing to pay the most for digital transformation services,” she said. “These also tend to be strategic and long-term for a customer. What you’re delivering is very unique and tailored, although from your perspective, hopefully very repeatable in the way that you deliver that service.”

Packaged or custom solutions built on the Microsoft platform are high-value and highly profitable, Schuster said.

“It can be one-and-done unless [you pair it] with managed services,” she noted. “We recommend that you spend time to build your business model to deliver digital transformation services with package services.”

Managed services are profitable, though not as much as …

  • Page 1
  • Page 2
Tags: Cloud Service Providers MSPs VARs/SIs Artificial Intelligence Business Models Channel Research Cloud Data Centers Diversity, Equity & Inclusion IoT Security Strategy

Most Recent


  • GoTo Expands Mobile Device Management with Planned Purchase of Miradore
    The acquisition will allow for flexible end-to-end support of all devices for SMBs.
  • Catching cloud in net
    Node4 Is Growing, Acquires Microsoft Cloud Specialist risual
    MSP Node4 acquires risual to strengthen Microsoft Cloud capabilities and public sector footprint.
  • Select a Hire
    ScienceLogic Taps VMware, Everbridge Alums Amid Staff Expansion
    Jasmina Muller formerly led channel at Everbridge.
  • Data integration
    Data Integration and the Digital Experience Platform Evolution
    Data management is key to turning random touch points into a better customer experience.

2 comments

  1. Avatar Kelvin Kirby May 21, 2021 @ 2:57 am
    Reply

    I wanted to take the time to provide a correction to the article above.. Gavriella Schuster in NOT taking the “parity and equity” seat on the IAMCP’s D&I Advisory board. However, there will be a seat which will be called the “Gavriella Schuster parity and equity seat” on the IAMCP D&I Board. The seat is simply named in her honour, but as Sarika Malhotra mentioned, it will be occupied by someone with the same values, visions, and aspirations that Gavriella has aspired to for D&I.

    Furthermore – Gavriella Schuster was NOT named as the association’s Diversity and Inclusion (D&I) partner of the year. Instead there will be a new award called “The Gavriella Schuster Diversity and Inclusion Partner of the Year Award” which will be awarded to a Microsoft Partner (an IAMCP member) who has demonstrated outstanding commitment to D&I. Again, this award is named in honour of Gavriella Schuster.

    And whilst it wasn’t mentioned above, during the session, Gavriella was named as the recipient of the IAMCP Prometheus Award – a highly prestigious award that is given to those who have demonstrated a long and outstanding level of commitment to supporting partners and the IAMCP over a number of years. The award, along with a new IAMCP awards program, was created by Kelvin Kirby in 2012 (who was the IAMCP International President at the time) to show recognition to those individuals who have given extreme levels of support and has only ever been awarded to a handful of very special individuals who have shown exceptional dedication to the IAMCP and what it stands for. Only one such award is given each year, and in some years has not been given at all. Gavriella joins an elite and very select group of award recipients.

  2. Avatar Craig Galbraith May 21, 2021 @ 8:51 am
    Reply

    Thanks for bringing this to our attention, Kelvin. We’ve made the adjustment to the story.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Executive replacement
    Microsoft Replaces Channel Chief Gavriella Schuster
  • Microsoft's Rodney Clark
    'Everybody Was Surprised': 6 Partners React to Rodney Clark Becoming Microsoft's New Channel Chief
  • Channel Influencer 2018
    Microsoft's Gavriella Schuster: Channel Influencer of the Year
  • Top Gun 51 Logo
    Top Gun 51 Profile: Microsoft’s Gavriella Schuster Says Don't Create Boundaries

Upcoming Events

View all

MSP Summit

September 13, 2022 - September 16, 2022

Channel Partners Conference & Expo

May 1, 2023 - May 4, 2023

Galleries

View all

Microsoft Reveals 2022 Partner of the Year Awards

July 6, 2022

Channel People on the Move: AT&T, HPE, Google Cloud, Comcast, More

July 5, 2022

Missed June’s Cloud News? AWS, VMware, HPE, Google Cloud Made Headlines

July 5, 2022

Industry Perspectives

View all

The Role of Mentors and Sponsors in Advancing Your Tech Career

July 5, 2022

How to Make Embracing Change Part of Your Company Culture

July 1, 2022

How to Differentiate to Leverage 5G’s Revenue Opportunity

June 28, 2022

Webinars

View all

VEP Platform for Delivery of uCPE, SD-WAN and SASE

June 29, 2022

The Digital Worker: How to Empower Customers with a Flexible, Scalable VDI Solution to Enable Remote Work

June 30, 2022

Growing Partner Revenue and Customer Satisfaction with Power Management Services

June 23, 2022

White Papers

View all

Work Goes Remote – (and Other Top ITOps Trends)

May 25, 2022

The New Bottom Line: How MSPs Can Meet the Healthcare Crisis While Evolving Their Businesses

April 19, 2022

How to build a Security Operations Center (on a budget)

April 4, 2022

Channel Futures TV

View all

Vonage a ‘Single Communications Stack Provider’ for Partners, Customers

IBM, Partners and the $1 Trillion Hybrid Cloud Opportunity

June 26, 2022

Agents Share ‘Secrets,’ Industry Opportunity

May 11, 2022

AT&T, Microsoft, Cisco, ThreatLocker on Unlocking Partner Potential

May 6, 2022

Twitter

ChannelFutures

With planned acquisition of @MiradoreLtd, small and midsized businesses can now partner with @GoTo for a one-stop-s… twitter.com/i/web/status/1…

July 6, 2022
ChannelFutures

Read about @ScienceLogic's two new hires. dlvr.it/STRqwM https://t.co/BWeZo4fXbs

July 6, 2022
ChannelFutures

Breaking down the 2022 #Microsoft @msPartner of the Year Awards. dlvr.it/STRlVC https://t.co/HspwIXREp2

July 6, 2022
ChannelFutures

RT @MSP_Summit: Today's #MSPSummit & Channel Leadership Summit #SpeakerSpotlight is on @Len_DiCostanzo, CEO of MSPToolkit! Learn from one o…

July 6, 2022
ChannelFutures

Global software company @Nable has acquired @Spinpanel, a multi-tenant Microsoft 365 management and automation plat… twitter.com/i/web/status/1…

July 6, 2022
ChannelFutures

.@nitelusa weighed in on @ABIResearch's latest study. dlvr.it/STRVYg https://t.co/CudmYUiLjz

July 6, 2022
ChannelFutures

.@Zoom's hiring of Brandon Knight brings aboard one of the most respected contact center experts in the agent chann… twitter.com/i/web/status/1…

July 6, 2022
ChannelFutures

Distributor @Infinigate to acquire @nuviasgroup to create "pan-European #cybersecurity powerhouse."… twitter.com/i/web/status/1…

July 5, 2022

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X