https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • MSP 501 Rankings
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • MSP 501 Rankings
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Business Models


Shutterstock

Hints

Departing Microsoft Channel Chief Gavriella Schuster Hints About New Job

  • Written by Jeffrey Schwartz
  • May 20, 2021
Schuster spoke at an IAMCP event about her future and opportunities for partner growth.

Departing Microsoft channel chief Gavriella Schuster told partners where they can expect to find growth in the coming year. During a live webinar on Thursday, Schuster also indicated that she has lined up a new job.

Schuster didn’t elaborate, nor did she say whether it’s a role within Microsoft. In a vague hint, she shared that she’ll remain “heavily engaged” with the Microsoft partner ecosystem. For now, Schuster said she is focused on handing off her responsibilities to Rodney Clark, Microsoft’s new channel chief.  Microsoft announced the channel chief transition in late March.

Microsoft's Gavriella Schuster

Microsoft’s Gavriella Schuster

“Until I am done with that transition, I really prefer not to share the next path forward,” Schuster said. “But what I will share is that I do plan to be very heavily engaged with this ecosystem. I love this ecosystem.”

Schuster spoke for 45 minutes during the two-day quarterly International Association of Microsoft Channel Partners (IAMCP) online briefing event.

“I will continue to be engaged with the IAMCP, with the Women in Cloud and with the Women in Technology Network. That’s the best part of the job that I have today, and it will be the best part of the job that I will have in the future.”

IAMCP’s international president, Sarika Malhotra, announced that the organization has selected Schuster as the recipient of this year’s Prometheus Award.

“The Prometheus award is typically awarded by partners to recognize Microsoft staff that have really gone out of the way to help them and support them in their journey,” Malhotra told Schuster. “Partners in different regions vote for the Microsoft person who supported them most.”

Malhotra also told Schuster that the IAMCP plans to honor her legacy in two ways. First, the IAMCP has created the Gavriella Schuster Parity & Equity seat on its IAMCP D&I Advisory Board. The board member it selects to take that seat will be someone “who has the same level of commitment and works with the community the way you have to promote equity and diversity and inclusion,” Malhortra said.

Second, the IAMCP has created the Gavriella Schuster D&I Partner of the Year award, an addition to the collection of awards IAMCP gives at each year’s Microsoft Inspire partner conference. Malhotra said the recipient of this award will be a partner that “has displayed exceptional exemplary commitment to D&I.”

Microsoft’s Priority Investments for Partners

As Microsoft’s next fiscal year approaches on July 1, Schuster told partners where the company is prioritizing its partner investments. While she  didn’t provide details, saying that will come later, she outlined four key areas of focus:

  • Skills: Programs will emphasize helping partners gain skills in new technologies in Microsoft’s advanced specializations. It will include enabling CTOs to come to embrace new ways of packaging solutions.
  • Customer acquisition: A focus on securing new customers with digital transformation requirements and workload migration opportunities.
  • Accelerating cloud adoption and consumption: Emphasizing the delivery of managed services.
  • Co-sell: The program in which Microsoft’s sales reps bring partners into opportunities.

Focus on Partner Profitability

The most profitable services partners can offer are those that focus on digital transformation, Schuster said.

“Customers are willing to pay the most for digital transformation services,” she said. “These also tend to be strategic and long-term for a customer. What you’re delivering is very unique and tailored, although from your perspective, hopefully very repeatable in the way that you deliver that service.”

Packaged or custom solutions built on the Microsoft platform are high-value and highly profitable, Schuster said.

“It can be one-and-done unless [you pair it] with managed services,” she noted. “We recommend that you spend time to build your business model to deliver digital transformation services with package services.”

Managed services are profitable, though not as much as …

  • Page 1
  • Page 2
Tags: MSPs Cloud Service Providers VARs/SIs Diversity, Equity & Inclusion Artificial Intelligence Business Models Channel Research Cloud Data Centers IoT Security Strategy

Most Recent


  • how to sell more
    Learn How to Sell More Solutions to Clients
    A conversation with MSP Marketing Edge's Paul Green.
  • Partner Program
    Coalesce Partners Gain Revamped Partner Program with Expanded Training, Resources
    Coalesce's data transformation solution is built exclusively for Snowflake Data Cloud.
  • ransomware attacks
    Survey: Backups Are Prime Targets for Ransomware Attacks, Most Remain Exposed
    Veeam’s 2023 Ransomware Trends Report shows many pay ransom but don’t always recover.
  • call for speakers
    Channel Futures Leadership Summit Call for Speakers Open
    Speaker applications for “The New Style of Leadership” are open until July 3.

2 comments

  1. Avatar Kelvin Kirby May 21, 2021 @ 2:57 am
    Reply

    I wanted to take the time to provide a correction to the article above.. Gavriella Schuster in NOT taking the “parity and equity” seat on the IAMCP’s D&I Advisory board. However, there will be a seat which will be called the “Gavriella Schuster parity and equity seat” on the IAMCP D&I Board. The seat is simply named in her honour, but as Sarika Malhotra mentioned, it will be occupied by someone with the same values, visions, and aspirations that Gavriella has aspired to for D&I.

    Furthermore – Gavriella Schuster was NOT named as the association’s Diversity and Inclusion (D&I) partner of the year. Instead there will be a new award called “The Gavriella Schuster Diversity and Inclusion Partner of the Year Award” which will be awarded to a Microsoft Partner (an IAMCP member) who has demonstrated outstanding commitment to D&I. Again, this award is named in honour of Gavriella Schuster.

    And whilst it wasn’t mentioned above, during the session, Gavriella was named as the recipient of the IAMCP Prometheus Award – a highly prestigious award that is given to those who have demonstrated a long and outstanding level of commitment to supporting partners and the IAMCP over a number of years. The award, along with a new IAMCP awards program, was created by Kelvin Kirby in 2012 (who was the IAMCP International President at the time) to show recognition to those individuals who have given extreme levels of support and has only ever been awarded to a handful of very special individuals who have shown exceptional dedication to the IAMCP and what it stands for. Only one such award is given each year, and in some years has not been given at all. Gavriella joins an elite and very select group of award recipients.

  2. Avatar Craig Galbraith May 21, 2021 @ 8:51 am
    Reply

    Thanks for bringing this to our attention, Kelvin. We’ve made the adjustment to the story.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Executive replacement
    Microsoft Replaces Channel Chief Gavriella Schuster
  • Microsoft's Rodney Clark
    'Everybody Was Surprised': 6 Partners React to Rodney Clark Becoming Microsoft's New Channel Chief
  • Channel Influencer 2018
    Microsoft's Gavriella Schuster: Channel Influencer of the Year
  • Top Gun 51 Logo
    Top Gun 51 Profile: Microsoft’s Gavriella Schuster Says Don't Create Boundaries

Upcoming Events

View all

Channel Partners Europe

June 13, 2023 - June 14, 2023

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Channel Partners Conference & Expo

March 11, 2024 - March 14, 2024

Galleries

View all

Survey: Backups Are Prime Targets for Ransomware Attacks, Most Remain Exposed

May 26, 2023

Faces of the Partner: 6 New Tech Advisors Entering the Channel

May 26, 2023

Broadcom-VMware, Alibaba Cloud, Red Hat, Google Cloud: A Hefty Roundup

May 24, 2023

Industry Perspectives

View all

Dell Technologies World: Dell Apex Expanded Across On-Premises, Cloud and Edge

May 22, 2023

Identity Is Increasingly Valuable – and Targeted

May 18, 2023

Gaining a Competitive Advantage through AV Managed Services

May 10, 2023

Webinars

View all

From Problem to Profit: Mastering the Science of Selling Using Business Outcomes

May 9, 2023

Meet the 2023 Channel Futures Channel Influencers

April 13, 2023

DE&I Dialogue: How the Right DE&I Initiatives Can Propel Your Business

April 5, 2023

White Papers

View all

6 UCaaS Reseller Challenges and How Real World Businesses Solved Them

February 1, 2023

Frost Radar: North American UCaaS Market, 2022

February 1, 2023

The Complete Guide to White-Label UCaaS for Reseller Success

February 1, 2023

Channel Futures TV

View all

Coffee with Craig and James Episode No. 123: MartinWolf M&A Advisors, CP Expo Preview

UScellular Takes On Rivals with Partner Program Simplicity

April 21, 2023

OpenText Simplifying Deal Registration, Doubling Down on MDF

April 21, 2023

Everything-as-a-Service: CloudBlue Touts Critical Customer Transition

April 18, 2023

Twitter

ChannelFutures

Paul Green @msp_voice will help MSPs gain more #customers and #sales at @ChannelEurop June 13.… twitter.com/i/web/status/1…

May 26, 2023
ChannelFutures

.@coalesceIO unveils revamped partner program. #datatransformation dlvr.it/SphJm4 https://t.co/s7fYAVmFGD

May 26, 2023
ChannelFutures

.@Veeam #Ransomeware survey: backups are not adequately protected, 85% suffered at least 1 attack in past year… twitter.com/i/web/status/1…

May 26, 2023
ChannelFutures

.@MSPSummit call for speakers is open now through July 3. The theme for this year’s summit is “The New Style of Lea… twitter.com/i/web/status/1…

May 26, 2023
ChannelFutures

Channel Futures interviewed six individuals who started an agency in the last two years. dlvr.it/SpgV6l https://t.co/JXKhJcw31A

May 26, 2023
ChannelFutures

Channel Futures interviewed six individuals who started an agency in the last two years. dlvr.it/SpgTQg https://t.co/7eIp0XgwQ2

May 26, 2023
ChannelFutures

Channel Futures interviewed six individuals who started an agency in the last two years. dlvr.it/Spg7JZ https://t.co/ETaeFysCYO

May 26, 2023
ChannelFutures

.@VMware's CFO taking new job at @Workday, board member taking over CFO role. #cloud dlvr.it/SpdNND https://t.co/Nnb1ahZdNG

May 25, 2023

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X