Dazed and Confused: Microsoft’s SaaS Brands and Subscription Services
As a blogger who watches the software as a service (SaaS) and cloud markets, I find it nearly impossible to keep track of the SaaS brands and subscription services Microsoft continually launches, kills or repositions.
The latest case in point: Microsoft is killing its Windows Live OneCare subscription security service and plans to launch a successor service codenamed Morro. The Morro launch is expected in the second half of 2009, according to Mary Jo Foley’s All About Microsoft blog.
Anybody else getting dizzy as they try to follow Microsoft’s online/SaaS brands?
MSPmentor is updated multiple times daily. Don’t miss a single post. Subscribe to our Enewsletter, RSS and Twitter feeds.
I can tell you things like this are making me think twice and three times about reselling their online services. We are concerned that we may make a sale and a couple months down the road, Microsoft pulls the rug out under us and changes their offerings.
Vince
More confusion from the Microsoft camp. Apparently, they’re re-branding their search efforts, according to GigaOm.
Microsoft used to be the king of consumer-friendly tech brands (Windows, Office…)
Now, Microsoft seems completely confused by its own branding process…