Cloud Backup: MSPs Must Demand Choice – Amazon, Google & More
When it comes to backup and disaster recovery (BDR) services, many MSPs are locking their customer data in proprietary clouds managed by small vendors. But what happens if that small vendor changes its channel strategy? Or worse yet: What if the small proprietary cloud provider goes out of business? The wiser path, I believe, allows MSPs to link their backup and recovery services to proven public clouds like Amazon Web Services, Google Storage, Rackspace, Windows Azure and more. Here's how to get started.
The vast majority of MSPs, particularly small service providers, don't want to build out their own clouds. It's too costly to build and maintain a cloud datacenter entirely from scratch. And keeping pace with Amazon's cloud price cuts is an impossible task; Amazon has cut AWS prices more than two-dozen times since launching the service.
Some MSPs align with small BDR vendors that have built their own proprietary clouds. But that also introduces some new risks to your business, since you never truly know just how well a small, privately held BDR vendor is performing financially.
Our strategy here at CloudBerry Lab is different. You can white label our CloudBerry Lab Backup solution, then store customer backups in well-known clouds like Amazon, Google, Rackspace and Azure. You control the customer engagement. You control where customers store their data. And you're free to move the data from one cloud to another — seeking out the best service provider for each customer instance.
We introduced our MSP partner program about two years ago. Since that time, small and medium MSPs from across North America have discovered the power of choice. More recently, we've introduced Microsoft SQL Server and Amazon Glacier Support. MSPs can exploit 10x cheaper data archiving and backup with Amazon Glacier, a secure and durable storage service, for their customers' backups. It costs as little as $0.01 per gigabyte per month. As this video shows, getting started is simple.
Where are we going next? Watch for us to extend our Microsoft support beyond SQL Server to Exchange Server. And we also have a strong R&D story for MSPs that are charting a course toward bare metal recovery services. For more information, check out this CloudBerry white paper.
As the MSPmentor 501 research report showed, the vast majority of MSPs now offer some sort of BDR or cloud storage service to their customers. The question for you is a rather simple one: What steps are you taking to make sure you control the end-customer engagement, while also offering your customers freedom of choice in the cloud?
Alexander Negrash is director of marketing at CloudBerry Lab, a leading cloud storage service provider that works closely with MSPs. Monthly guest blogs such as this one are part of MSPmentor's annual platinum sponsorship.