Cisco has revealed its ‘partner priorities’ to help reduce complexity with the channel. Oliver Tuszik, senior vice president of global partner sales, addressed partners at this week’s Cisco Partner Summit 2021.

“Customers expect choice and flexibility and they want the best solution for their needs. It is now on us to manage that complexity and create the best customer experience,” he said. “Some of you might say ‘where there’s complexity, there’s margin’ as customers need your help to make it simple. But complexity that impacts your own productivity is a profit killer.

“We need to manage together the complexity that can slow down your business. Our No. 1 priority is your profitability,” he added. “So we will break through the complexity to ensure you can focus on delivering the best outcomes for your customers in a profitable way.”

To do this, Tuszik told partners that Cisco is “providing the right offers with the customers in mind. By making sure you have greater access to customers, whoever and wherever they want to buy. By making selling simpler and faster and by improving your day to day business with greater productivity.”

See the slideshow above to see how Cisco is helping partners.