https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

Business Models


Cisco: Repositions Umi Consumer Telepresence for MSPs & SMB?

  • Written by Joe Panettieri 1
  • April 12, 2011
This was a painful but necessary day at Cisco Systems, which shut down its Flip video camera business and apparently repositioned the Umi consumer telepresence solution for the SMB market. It sounds like Umi will now compete with Vu TelePresence, LifeSize and other SMB-type telepresence solutions for MSPs.

This was a painful but necessary day at Cisco Systems, which shut down its Flip video camera business and apparently repositioned the Umi consumer telepresence solution for the SMB market. It sounds like Umi will now compete with Vu TelePresence, LifeSize and other SMB-type telepresence solutions for MSPs. We never like to hear about job losses in the IT industry, but here’s why Cisco’s moves made sense.

The VAR Guy already offers perspectives on Flip’s death. We love the device but it really is time for Cisco to refocus on its core enterprise business. Meanwhile, we haven’t been impressed with Cisco’s Umi telepresence strategy. The consumer system, sold through retailers like Best Buy, didn”t seem to catch on for three reasons:

  • Consumers are perfectly happy using free video conferencing services like Skype and webcams built into PCs and notebooks.
  • Consumers aren’t willing to pay yet another monthly service fee (telepresence service…) on top of their existing monthly service charges (heat, electric, cell phone, land line, Internet access, cable, etc.).
  • Umi was expensive, at roughly $500 per deployment.

Back on March 21, I recommended Cisco reposition existing Umi offerings and their monthly fee as a managed service for VARs and MSPs to promote into the SMB market. Unlike some consumers, SMBs are more willing to pay monthly service provider fees for IT.

Apparently, that’s Cisco’s new strategy. According to a prepared statement, Cisco will: “Integrate Umi into its Business TelePresence product line and offer it through the same channels as its other TelePresence offerings.”

Read between the lines and I suspect a Umi managed services strategy for SMBs is on the way. And that makes sense, especially since many SMBs can’t afford enterprise-class telepresence services and the back-end infrastructure that comes along with it. Still, I think Umi will face competition from free consumer services like Skype — even in the SMB market. But Umi’s chances for success are far better in the SMB space. When I asked for a Umi demonstration during a recent visit to Best Buy, employees there could barely describe the offering to me…

Sign up for MSPmentor’s Weekly Enewsletter, Webcasts and Resource Center. Follow us via RSS, Facebook and Twitter. Check out more MSP voices at www.MSPtweet.com. Read our editorial disclosure here.

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Business Models

Related


  • 501 Somewhere Logo
    It’s 501 Somewhere: Janet Schijns on Transformational Leadership
    Schijns talks about what it takes to be a true leader, transformational technology, and her three steps for success.
  • McAfee Employees Getting Pink-Slipped in Likely 'Belt-Tightening'
    McAfee also reportedly is closing its Israel software development center.
  • Cloud Growth
    SADA SaaS Alliance Aims to Give Members ‘the Best Opportunity to Grow’
    Find out what the managed service provider is doing alongside Google Cloud Platform.
  • Two people in a data center
    The Benefits of Co-Managed IT for Enterprises in the New Normal
    The need to conduct business from anywhere has made enterprises more technology-reliant. Enter co-managed IT.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • COVID-19 Doesn't Stop Record Tech, Telecom M&A in 2020
  • SolarWinds MSP President: Rebrand Will 'N-Able' Partner Opportunity
  • IBM Names CEO of New Managed Services Spinoff
  • Pax8 Follows Wirehive Acquisition with $96 Million in New Equity Capital

Galleries

View all

New, Changing Partner Programs: AWS, Tech Data, Avaya, Verizon

January 11, 2021

Industry Perspectives

View all

The Importance of Being Security-Centric

January 22, 2021

Cyberattacks: Threat Hunters Conquer Unpredictability with 3 Measures

January 21, 2021

The Right Data Migration Tool Helps Schools Move to Cloud During COVID Crisis

January 19, 2021

Webinars

View all

Who’s Behind the Mask? Hacker Personas Explained

January 26, 2021

Your Network Perimeter Has Changed

February 18, 2021

How Managed Hosting Providers Thrive with the Alternative Cloud

February 24, 2021

White Papers

View all

Why Subscription Business Model

January 15, 2021

The Ultimate MSP Guide to Sales Efficiency

January 14, 2021

Eight Reasons Why MSPs Need IT Industry-Specific Sales Tools

January 14, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

.@HPE appoints new head of worldwide distribution. #cloud dlvr.it/RrKJLT https://t.co/FW0OUTDJFF

January 25, 2021
ChannelFutures

Following its acquisition of SAP specialist Pioneer B1, new @SapphireSystems GM reveals "buy and build" growth stra… twitter.com/i/web/status/1…

January 25, 2021
ChannelFutures

.@exabeam, @VulcanCyber, @ntti3, @Vectra_AI, @Lookout and @valtixinc give high marks to @POTUS' federal… twitter.com/i/web/status/1…

January 22, 2021
ChannelFutures

Judge sides with @AWScloud against #Parler; @SADAsystems gets AI-centric board member; @EnsonoIT, @navisite get… twitter.com/i/web/status/1…

January 22, 2021
ChannelFutures

2021 may be the year of the #security-centric #MSP @BarracudaMSP #remoteworking #ITsecurity #dataprotection #RMM… twitter.com/i/web/status/1…

January 22, 2021
ChannelFutures

Adding #AIOps and #AI-driven WANs will help IT administrators move forward, says @MistSystems.… twitter.com/i/web/status/1…

January 22, 2021
ChannelFutures

Microsoft taps @tybryson as corporate VP @msuspartner group @julwhite heading to SAP, @anderson to @Qualtrics.… twitter.com/i/web/status/1…

January 22, 2021
ChannelFutures

#MSPs can inject predictability into #threathunting @Sophos #cybersecurity #ransomware dlvr.it/Rr4ffV https://t.co/Bztc2Yxwvc

January 22, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X