BrightGauge, the three-year-old company that first offered a cloud-based business intelligence solution that enables managed service providers to offer their customers business intelligence reports, is now extending its tools for MSPs to use on their own businesses internally.  BrightGauge 3.0 eliminates the constraints of customer data silos, offering MSPs the ability to measure and visualize their own business performance across their customer bases. Here are the details. 

CEO Eric Dosal told MSPmentor that MSPs will now be able to aggregate data across their customer bases to generate reports on sales, profitability, engineer utilization, open and closed tickets, average time to ticket resolution and workstation disk utilization, to name a few.  Previously MSPs would have to collect such data from each customer’s account individually and then merge the data for an overall view of the MSP business – possible, but time consuming.

The new functionality is included in the price of the existing BrightGauge service, and existing MSP customers of BrightGauge will be automatically upgraded.

Profitability Per Customer, Per Contract, and More

The software is integrated with the professional service automation (PSA) platforms ConnectWise and Autotask as well as remote monitoring and management (RMM) platforms Kaseya, LabTech and GFI.

The new functionality, along with the MSP platform software integrations, gives BrightGauge the capability to report to MSPs on sales pipelines, the profitability of MSP agreements, who is closing the most tickets, and how long a typical deal takes to close, Dosal told me.

BrightGauge Roadmap

Data is currently synced to BrightGauge’s cloud-based system every 2 to 3 hours, but the company plans to shrink the interval time with a goal of getting close to real time.  Currently the business intelligence information is provided to MSPs via reports, but BrightGauge’s roadmap includes plans for a dashboard as the syncing interval time shrinks.

Another roadmap possibility: benchmarking services across BrightGauge’s MSP customer base. Dosal gets his benchmarking chops from participation in the HTG Peer Groups back when he started out as an MSP.

Pricing

BrightGauage has just over 300 active paying MSP customers around the world.  Fees vary based on the number of customers the MSP imports for reporting.  Pricing starts at $189 per month, with additional price points of $249 per month for up to 100 customers, or $449 for up to 300 customers. Above that threshold pricing enters a custom area. Dosal notes that the pricing is not based on the total number of customers in your database. Rather, it’s based on the number of customers you need to provide reports to.

BrightGauge grew out of Dosal’s need for reporting software for his own MSP company, Compuquip. (Part of a family of companies operated by Dosal and his partners). All Covered acquired the MSP arm of that company in August 2012 while Dosal and partners retained the managed security portion of the business which remains under the Compuquip name.  Meanwhile, the family of companies added an investment company to the mix recently, as well.