https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

Business Models


Breathe Easy in the Cloud With Zero Channel Conflict

  • Written by Asigra Guest Blog 1
  • November 21, 2011

When looking at adding a new cloud service to your practice, there are a number of things to consider including market size and opportunity, revenue and profit streams, the vendor’s channel enablement program and the ease of conducting business with that vendor. However there is also another very important issue to consider – channel conflict. What if the vendor you partnered with and your organization are competing for the same business? Have you found yourself in this position?  Was it uncomfortable?

The vendor should never compete with its channel partners at any level. Ensuring that customers are happy and successful should be the primary focus for solution providers and vendors – not going after the same end user opportunities. Channel partner relationships are unique in that they don’t end when software is sold. Vendors and their partners need to enter into a relationship understanding value propositions, market strategies and technology roadmaps.

Channel enablement programs should include training, certification, technical support and deep marketing and sales support programs that enhance the partner’s revenue growth and total addressable market. Some examples include:

  • Dedicated Channel Sales Support
  • Market Development Funds
  • Tiered Discount Structures
  • Co-Marketing Opportunities
  • Lead Distribution Programs
  • Ready-made Marketing Campaigns
  • Vendor Developed Training Programs

No conflict also results in lead distribution programs that optimize channel partner sales pipelines translating into direct impact on revenue.  As vendors implement broad marketing strategies and campaigns that build brand awareness that not only drive prospective partner leads, but leads from small-medium business and enterprise organizations.  End-users leads are then passed on to partners that are best suited to respond to the lead based on geographic location, segment specialization and technical ability.  

With any relationship, the benefits should be mutual. If you are looking to offer a cloud service, be sure to choose a cloud vendor that will help you to not only deliver a successful cloud service, but are also committed to helping you drive revenue, boost profitability, create new opportunities and close deals quickly.

In our case, Asigra does not run, host or operate a cloud backup service, and haven’t done so in our entire history, assuring that our interests are aligned with that of our partners. We view our partners as customers and our goal is to support and grow their cloud backup business. To learn more about our Hybrid Partner Program, please visit www.asigra.com/partnering.

By Samantha Morris of Asigra, a cloud backup software provider that works closely with MSPs and VAR. Monthly guest blogs such as this one are part of Talkin’ Cloud’s annual sponsorship.

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Business Models Cloud From the Industry

Related


  • Two cloud-shaped hands shaking among other clouds in the sky.
    IBM Buys Cloud MSP Taos for Expertise in AWS, Azure, Google
    Channel partners will be able to take advantage of the combined companies’ hybrid cloud capabilities.
  • Ransomware and malware
    Help Your Customers Mitigate Malware: Viruses, Worms, and Trojans…Oh My!
    With the right antivirus protection, your customers can better detect and prevent the spread of malware.
  • Pax8 Kicks Off European Expansion with Launch of Pax8 UK
    Cloud distributor Pax8 leverages its recent Wirehive acquisition to launch Pax8 UK.
  • Network monitoring and management
    Malwarebytes Enhances OneView to Help MSPs' Security Business
    Security is an increasing concern for MSPs, particularly amid COVID-19.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • SMBs’ Cybersecurity Risk Awareness Is Rising
  • Carbonite® Backup for Microsoft 365
  • SADA SaaS Alliance Aims to Give Members ‘the Best Opportunity to Grow’
  • D&H Extends Financing Terms to Help Partners Amid COVID-19

Galleries

View all

New, Changing Partner Programs: AWS, Tech Data, Avaya, Verizon

January 11, 2021

Industry Perspectives

View all

Help Your Customers Mitigate Malware: Viruses, Worms, and Trojans…Oh My!

January 15, 2021

SMBs’ Cybersecurity Risk Awareness Is Rising

January 13, 2021

Your Cloud Data Is Protected, But Is It Portable?

January 12, 2021

Webinars

View all

Blueprint for a Scalable MSSP Practice in 2021

January 21, 2021

Who’s Behind the Mask? Hacker Personas Explained

January 26, 2021

How Managed Hosting Providers Thrive with the Alternative Cloud

February 24, 2021

White Papers

View all

Why Subscription Business Model

January 15, 2021

The Ultimate MSP Guide to Sales Efficiency

January 14, 2021

Eight Reasons Why MSPs Need IT Industry-Specific Sales Tools

January 14, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

In the latest 'It's 501 Somewhere', @channelsmart (Janet Schijns) talks about what it takes to be a true leader.… twitter.com/i/web/status/1…

January 18, 2021
ChannelFutures

.@IBMServices snaps up #MSP Taos for #hybridcloud expertise. dlvr.it/RqggQR https://t.co/Fy3uPDtLNw

January 16, 2021
ChannelFutures

.@LenovoBusiness launches its thinnest #ThinkPad to date @CES, revamped ThinkBooks and #ThinkReality glasses.… twitter.com/i/web/status/1…

January 16, 2021
ChannelFutures

Help your customers mitigate #malware @Tech_Data #cryptolocker #antivirus #ransomware #cybersecurity… twitter.com/i/web/status/1…

January 15, 2021
ChannelFutures

Advantages of the Subscription business model for MSPs and IT Resellers @kaspersky dlvr.it/RqgDJn https://t.co/ay694fudp3

January 15, 2021
ChannelFutures

Cloud #distributor @Pax8 launches in UK with leadership team in place. dlvr.it/RqfJWx https://t.co/RsKDCowM5V

January 15, 2021
ChannelFutures

bit.ly/3oO2vFY twitter.com/Craig_Galbrait…

January 15, 2021
ChannelFutures

The Ultimate MSP Guide to Sales Efficiency @zomentum dlvr.it/Rqc63q https://t.co/rHIVLkR01K

January 15, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X