Averiware, GreenAppX Promote Cloud Apps to Service Providers

Averiware and GreenAppX are partnering to promote a range of SaaS and cloud applications to service providers. The move could allow VARs and MSPs to more effectively promote SaaS-based business applications to end-customers. Here's the background.

Averiware promotes SaaS-based applications for CRM and business management. GreenAppX, meanwhile, is a cloud brokerage enablement company. GreenAppX allows service providers, resellers and vendors to deliver cloud services to businesses and consumers.

Under the terms of the deal, GreenAppX will offer Averiware's suite of business and productivity solutions through its services delivery network, which includes an international group of IT service providers and communications service providers. The Averiware suite includes accounting and financial reporting, customer relationship management (CRM), salesforce automation, supply chain management and human resources management. Pricing for Averiware solutions starts at $29.95 for single sales and customer services users. You can get a free 30-day trial here.

We're curious to learn more about the GreenAppX cloud brokerage strategy. Many distributors such as Ingram Micro, Tech Data and Synnex are building cloud portals where VARs and MSPs can source SaaS applications and online services. Some of the cloud portal or cloud aggregator initiatives allow channel partners to manage their own cloud branding, billing and pricing. Other cloud systems don't offer such capabilities.

We'll be watching to see how the GreenAppX Services Delivery Network continues to evolve for cloud-centric service providers.

Additional insights from Joe Panettieri.

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