Avanade, Microsoft Partner on Windows Phone Enterprise Apps

Avanade, the Microsoft-centric MSP, is partnering up with Accenture and Microsoft to develop and deploy enterprise solutions and services for Windows Phone. On the one hand, the effort isn't surprising because Avanade was jointly launched by Microsoft and Accenture more than a decade ago. But on the other hand, we wonder if Avanade faces an uphill battle promoting services for Microsoft's niche smart phone platform.

According to the official announcement, Microsoft and Avanade will:

  • develop business applications and solutions for Windows Phone.
  • partner with Accenture Mobility Services to develop new mobile enterprise solutions.
Avanade's broader plan is to build "Windows Phone Centers of Excellence" in the United States, Europe, China and India. Those centers will be used to develop Windows Phone enterprise business applications that address the needs of enterprises, mobile operators and original equipment manufacturers (OEMs), as well as other applications for the Windows Phone Marketplace.

Meanwhile, Microsoft is focusing like a laser on Windows Phone 7.5 Mango, which seeks to bolster multitasking, an apps marketplace, mobile browsing and the overall user experience.

Still, Microsoft and its channel partners face an uphill battle. During last week's IT Nation conference in Orlando, Fla., only a handful of attendees said they personally use Windows Phone. In stark contrast, hundreds of audience members raised their hands when asked if they personally use the Apple iPhone and/or Google Android smartphones. Roughly 1,600 VARs, MSPs and channel executives attended the event.

Additional insights from Joe Panettieri.


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