Asigra Unveils Sales, Marketing Help for Partners
Asigra has announced a handful of partner enablement initiatives to help partners with their sales and marketing efforts, including an automated marketing platform and an enhanced on boarding process for new partners. The new initiatives are designed to both enhance the company’s relationship with its partners as well as drive sales. Here’s the scoop.
The new automated marketing platform will provide partners with a variety of turnkey demand generation campaigns that can easily be co-branded and customized with partner logos, corporate color schemes, contact information and messaging. In addition, a new online partner forum enables peer-to-peer interaction between Asigra partners, letting them share ideas and best practices.
To help new partners get up to speed fast to start generating cloud backup managed services revenues sooner, Asigra’s new on-boarding process will give partners a better picture of the marketing and sales resources available. It’s a 90-day intensive training process, Asigra executives told me, to help new partners decrease their time to revenue.
Separately, Asigra has announced the launch of the Asigra Cloud Backup Sales Best Practices program powered by Miller Heiman, a sales performance consulting and training firm. The Miller Heiman Strategic Selling course improves the odds of winning complex sales by giving organizations a common process and language for pursuing sales opportunities, as well as a criteria for allocating resources to decide when to walk away from resource-intensive deals that have a low probability of success, Asigra said.