Apttus has launched Sprint CPQ, a quote-to-cash solution that is designed to help managed service providers (MSPs) and other businesses optimize their investments in the Salesforce.com (CRM) customer relationship management platform.

Sprint CPQ replaces spreadsheet-based, manual quoting with Configure Price Quote (CPQ) functionality, Apttus said, to ensure that sales teams “always have the most up-to-date, accurate product and pricing information.”

This quote-to-cash solution also helps MSPs match products and services to customer needs, eliminate errors and identify upsell and cross-sell opportunities, according to Apttus.

“Sprint CPQ first and foremost is a tool that encourages organizations to make the most out of their Salesforce investment; the platform itself is a key Apttus channel,” Apttus Chief Marketing Officer Kamal Ahluwalia told MSPmentor. “Making CPQ accessible to this new audience allows MSPs to expand their capabilities and knowledge-base.”

Other Sprint CPQ features include:

So what does Sprint CPQ mean for MSPs? Apttus CEO Kirk Krappe said Sprint CPQ “provides a perfect complement to Salesforce CRM” and could help service providers improve their entire sales process.

Additionally, Apttus pointed out that this solution could make it easier for MSPs to grow deal size and increase their customer satisfaction levels.

Apttus currently supports both MSPs and enterprises and is looking to expand globally as well.

The San Mateo, California-based quote-to-cash software provider last month secured $41 million in a Series B funding round. Krappe said Apttus plans to use these funds to enhance its sales efforts, grow its presence in EMEA and improve its resources in Australia, Japan, Singapore and Brazil.

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