aitendant has announced the release of Binder, a sub-service of the aitendant customer management and commerce platform that allows users to customize the features and footprint of the service.

Binder introduces the following principle: “Footprint follows function.” Users of aitendant can be as granular as an individual managing a personal mailing list to a business managing its online sales, CRM and customer self-management functions. The customer and vendor only see the features that are enabled from their respective views.

For example, if an agent only wishes to use the software in managing rental equipment, such as switches or routers, the agent would only need to enable a few features from the Account, Payments and Billing modules in order to manage regular monthly operations. The agent can also add Communications if they wanted to manage service requests from each customer prior to passing requests on to the underlying carrier or vendor. The agent would only see the selected management functions and the end user would only see the corresponding customer views.

“We’re excited about Binder. It took a feature-rich CRM and commerce platform and simplified it down to the individual user level. What you need is exactly what you get,” said Bryan Shaw, aitendent’s marketing team leader. “aitendant’s sales, service and management features combined with its revolutionary natural language user interface provide the richest user experience yet while adding a new dimension to web 2.0 software.”