Educate your customers — Discuss security dangers, and how you can help minimize such issues, with your customers. By doing so, you can alleviate customers’ IT security fears. 

Work with your customers — What types of data do your customers need to protect? Evaluate various data protection options to ensure each customer can find the right option that meets its IT security needs.  

Deploy tests — Is your customers’ data safe against malware, viruses and other cyber threats? An MSP can help its customers assess their data security measures.

Promote BDR — Encourage your customers to leverage cloud-based backup and disaster recovery (BDR) services. Cloud-based BDR services can deliver long-lasting value because they ensure customers can access their sensitive information even if their on-premises systems stop working. 

Offer specialized services — A recent Webroot survey revealed nearly one-third of IT professionals juggle security along with  other IT responsibilities. With an MSP, an organization can outsource its IT security to a specialist that will deliver cybersecurity assistance at all times.