With the market demand for public cloud expected to reach $43.4 billion during this year alone, it's an understatement to say that each of us would like a piece of the proverbial pie. All of technologies' heavy hitters are very interested in this space, and they’ve each positioned their hybrid cloud as the most secure, flexible and cost-effective solution.
VCloud Air is a powerful hybrid cloud solution that is gaining momentum in the marketplace with customers, ISVs and developers alike. In fact, a growing number of ISVs are running their solutions on vCloud Air, and their customers are enjoying:
- Availability of familiar security and management tools to run both on- and off-premises, reducing complexity and learning of new tools.
- Ability to easily extend enterprise applications and even complicated or sensitive workloads into the cloud.
- Additional tools or solutions for enterprise DevOps as organizations increasingly turn to vCloud Air for secure and high-performing test/dev environments.
- Empowerment to use the hybrid cloud as a cost effective and easily deployed solution for Disaster Recovery.
So, how do you as a service provider leverage these ISV victories into strategies that provide an overall value to your customers while also extending your cloud offerings?
Oftentimes, discovering new ways to differentiate your solutions from the competition is more effective than the status quo. For vCloud Air, think beyond agility and scalability. VMware is currently working with several key industry players —from historically on-premises providers such as Avaya to cloud startup Caspida — to revolutionize how organizations use the cloud.
Designed to help you move critical or sensitive workloads into the cloud, these partnerships with ISVs provide top cloud services that you can offer to customers. From that point, service providers can build and monetize additional managed services around them to complete customer solutions through upsell. With vCloud Air and VMware-certified vCloud Air ISVs, you maintain account control over your customers' off-premises resources and have confidence that certified applications work seamlessly in vCloud Air and can be deployed smoothly into production.
Here are five less-traveled paths that can accelerate your path to success in the cloud:
1. Leverage software that makes WAN acceleration easy and affordable.
Silver Peak provides software that accelerates data movement between data centers, remote offices and the cloud by accelerating application performance over the WAN, reducing latency, quality and bandwidth effects. As a result, Silver Peak addresses performance concerns that may inhibit moving important workloads to the cloud, as this informative case study reveals. It highlights how Nevro — a fast-growing medical device manufacturer with offices in California, Europe and Australia — worked with Silver Peak and vCloud Air to enable its geographically diverse workforce to access integrated company data, while still meeting stringent regulatory requirements for its implantable medical device and associated patient and study data.
2. Offer an automated and customizable platform for server workload migrations and onboarding.
RiverMeadow is a cloud migration SaaS that has dramatically changed how fast and easy it is to bring workloads to vCloud Air. RiverMeadow automates the onboarding of physical, virtual and cloud-based workloads onto both vCloud Air and vCloud Air Network service providers securely-- without disrupting source server function and performance. The RiverMeadow SaaS offers a step-by-step web GUI interface that makes it fast and easy to locate servers and migrate them to vCloud Air. RiverMeadow internal studies indicate that a workload can be migrated 10x faster and 5x less expensively than traditional cloud migration services. Visit the vCloud Air marketplace to learn more about RiverMeadow’s workload migration solution.
3. Deliver ease of use common orchestration model across hybrid environments
Another stand-out cloud-native solution comes from Gigaspaces Technologies, which now offers its Cloudify TOSCA-based Orchestration solution on vCloud Air. With the addition of Cloudify, vCloud Air customers now have a TOSCA-compliant orchestration alternative that is ideal for heterogeneous environments where standards-based solutions are needed. By integrating Cloudify via the vCloud Air API, VMware can now deliver a common management and orchestration experience across OpenStack, as well as the portfolio of industry-leading VMware cloud solutions.
4. Deliver a flexible approach to implementing Hybrid Engagement as a Service.
In late January, Avaya announced Hybrid Engagement as a Service on vCloud Air to enable customers to manage their communications and engagement services via a mixture of cloud and on-premise resources. With the new service, Avaya took a bold move in the hotly contested unified communications market by providing more flexibility and cost efficiency to its customers. Avaya delivers the entire unified communication stack — along with its industry-leading contact center solutions and vCloud Air’s high availability architecture — that can process real-time traffic without latency, loss of performance or quality. (Click here to view Avaya's partner video.)
5. Quickly scale and grow your business with financial, technical and marketing support.
Finally, VMware also recently launched the vCloud Air Edge program to foster the next generation of cloud startups. Program participant Caspida is an example of innovation happening on vCloud Air to address some of the biggest problems facing IT today. Caspida has developed behavioral threat detection technology to find the entire cyber-threat kill chain. Caspida software helps identify and defeat unknown and hidden threats that have already penetrated the enterprise. Learn more about the vCloud Air Edge program for cloud startups by visiting the VMware program page.
So, which paths are you going to take?
Visit the vCloud Air Marketplace to learn how these ISV partnerships can power your hybrid cloud solutions. You can discover, download, test drive and even buy solutions for vCloud Air in the Solution Exchange.
Chris Waldo is senior director of Global Cloud Partner Marketing at VMware. Guest blogs such as this one are published monthly and are part of Talkin' Cloud's annual platinum sponsorship.