Zero One: 10 Line-of-Business Tech Buyers
Find out how much they’re spending, what they’re buying, and whether or not they engage with the CIO.
Source: Forrester report “C-Suite Tech Purchasing Patterns” by Andrew Bartels.
Upcoming Events
Channel Partners Conference & Expo
May 1, 2023 - May 4, 2023
Channel Partners Europe
June 13, 2023 - June 14, 2023
MSP Summit/Channel Partners Leadership Summit
October 30, 2023 - November 2, 2023
.@Trustwave hires @LumenCPP, @CenturyLink vet as global channel leader. #cybersecurity dlvr.it/Sdlq5s https://t.co/PjRZ5hFl13
#HPE has expressed interest in cloud computing/hyperconverged infrastructure provider #Nutanix - result hangs in ba… twitter.com/i/web/status/1…
.@pax8 has surpassed a $1 billion ARR milestone, reflecting the growth and change in the channel.… twitter.com/i/web/status/1…
Channel People Making Waves Include: @ChuckatDell, @Randhir_Intel, @SahooSanj, @TFineChannel, @blairplez,… twitter.com/i/web/status/1…
.@Samsung says demand for foldable phones by commercial and enterprise customers has doubled this year.… twitter.com/i/web/status/1…
Read about @AWS_Partners' latest updates to its public sector partner efforts. dlvr.it/Sdl7zz https://t.co/v9JXMzOkDE
.@elastic announces layoffs impacting 13% of workforce. #cloud dlvr.it/Sdl1zc https://t.co/aBEBozN6zR
Our latest Gately Report includes a Q&A with @awscloud cybersecurity leaders, @LastPass gets breached again,… twitter.com/i/web/status/1…
IT Buyers are definitely changing
Great and timely article. With the move of many tech platforms to “the cloud”, technology standards compliance and CIO vetting of new tech platforms are definitely less important than they used to be. CIO’s will still have a strong say /veto regarding security, but the fact that few business organizations care about being on “the latest version” as much as the focus is now on how technology investments drive Business Outcomes.
And Business outcomes are owned by department heads of the LOB’s. Learning how adapt the value prop of a tech platform to tie into the KPI’s for a VP of Sales & Marketing, COO, Director of Professional Services/Customer Support and CFO are key.
The next key issue would be how to drive “user adoption” of the new tech platforms, because ultimately that determines the success or failure of achieving business outcomes and tech investment ROI.
Jim Barnet
Promys PSA
Director Sales & Marketing
Tel: 905-847-6539, ext. 2972
Cell: 647-239-2942
[email protected]
t: @PROMYS_PSA