Will Apple Be Able to Halt Samsung Galaxy S III U.S. Sales?
As the victor, Apple (NASDAQ: AAPL) certainly seems to be trying to lay claim to all the smartphone spoils. With its $1.05 billion damages award in tow from its big patent infringement win over Samsung, now, in a separate case Apple is going after the Korean manufacturer’s big fish, asking a federal court in San Jose, Calif., to halt sales of the Galaxy S III, which has vaulted to the top of the smartphone charts, boasting some 10 million units sold worldwide in just over two months on the market.
That Apple is going after Samsung’s darling holds the potential to immediately reorder the smartphone universe, changing the competitive ground rules and perhaps opening the door to the field of also-rans, including Microsoft’s Windows Phone. Can Apple pull it off? And, if Apple can grind Samsung’s smartphones sales down to a whimper, what does that mean for channel partners? (Hint: The smart money says it’s not good.)
Late last week in filed court documents, Apple claimed that 21 Samsung devices, including smartphones, media players and tablets selling on the market as of August 2011, copied its technology. In February, Apple complained that at least 17 Samsung devices infringed upon its intellectual property rights and now the company has added the Galaxy S III, Galaxy Note, Galaxy Note 10.1 tablet and the Galaxy S II to the list.
“Rather than innovate and develop its own technology and a unique Samsung style for its smartphone and tablet computer products, Samsung has chosen to copy Apple’s technology, user interface, and innovative style,” Apple said, according to a report.
Samsung responded by accusing Apple of leaning on the courts to pare down consumer choices in smartphones.
“Apple continues to resort to litigation over market competition in an effort to limit consumer choice,” Samsung said in a statement.
The case already has delivered to Apple bans on U.S. sales of Samsung’s Galaxy Nexus phones and the Galaxy Tab 10.1. But were Apple to bring a halt to sales of Samsung’s flagship device, it would constitute another level of conquest altogether. In odd twist, the prospect that Apple may be able to stop U.S. sales of the Galaxy S III has prompted a run on the device at some retail outlets, according to a published report.