Tech Dominates Top 100 Brands: What It Means for the Channel
The 2017 BrandZ 100 Most Valuable Brands report is out, and it paints a vivid picture of the rapid and drastic disruption digitization is causing in the marketplace. The report, authored by WPP and Kantar Millward Brown, is the largest global brand equity study. Now in its twelfth year, the study combines measures of brand equity, based on interviews with over three million consumers about more than 100,000 global brands in over 50 markets, with analysis of the financial performance of each company to determine the brand's overall value.
The brands that appear in this report are the most valuable in the world. Unsurprisingly, technology dominates the rankings. Click through to see the top 6 takeaways for the channel.