The 2017 BrandZ 100 Most Valuable Brands report is out, and it paints a vivid picture of the rapid and drastic disruption digitization is causing in the marketplace.

Kris Blackmon, Head of Channel Communities

June 6, 2017

6 Slides

The 2017 BrandZ 100 Most Valuable Brands report is out, and it paints a vivid picture of the rapid and drastic disruption digitization is causing in the marketplace. The report, authored by WPP and Kantar Millward Brown, is the largest global brand equity study. Now in its twelfth year, the study combines measures of brand equity, based on interviews with over three million consumers about more than 100,000 global brands in over 50 markets, with analysis of the financial performance of each company to determine the brand's overall value.

The brands that appear in this report are the most valuable in the world. Unsurprisingly, technology dominates the rankings. Click through to see the top 6 takeaways for the channel.

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About the Author(s)

Kris Blackmon

Head of Channel Communities, Zift Solutions

Kris Blackmon is head of channel communities at Zift Solutions. She previously worked as chief channel officer at JS Group, and as senior content director at Informa Tech and project director of the MSP 501er Community. Blackmon is chair of CompTIA's Channel Development Advisory Council and operates KB Consulting. You may follow her on LinkedIn and @zift on X.

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