Symantec Rolls Out Encryption Specialization for Partners
Security stalwart Symantec has introduced its latest specialization for partners. The idea is to provide partner differentiation and enhanced competitive advantage — a trend The VAR Guy has seen a significant increase in. Read on for the details.
Partners can achieve the Encryption Solutions Specialization in much the same way they can other specializations at other vendors: completing both sales and technical accreditation, in this case for Symantec’s encryption products. Those include PGP Encryption and Symantec Endpoint Encryption.
The new specialization follows the acquisitions of PGP Corp. and GuardianEdge Technologies, both of which were snapped up by Symantec in 2010 and whose partners are now part of the Symantec Partner Program. The specialization reflects the acquired technologies of both companies, as well as the security offerings Symantec brings to the table.
Partners earning the Encryption Solutions Specialization will receive a Specialist Partner logo and a designation as a specialist in the field of encryption. What’s more, partners will have access to all the tools they need for sales, deal registration and more.
Symantec believes specialization allows partners to have a deeper level of expertise that will help them more effectively sell and implement solutions. Partners can hop on board the specialization train regardless of their level of partnership — Global Strategic, Platinum, Gold, Silver and even Registered partners are welcome.
The VAR Guy thinks fundamentally the idea of specializations has merit, when they focus more on technology and not so much on the product. Specializations traditionally have been more about a vendor’s specific product set than about the technology in general, which doesn’t really help partners build a strong knowledge base to help their customers. And frankly, the idea of earning a specialization for every vendor’s security offering, for example, is enough to turn our resident blogger’s stomach. Rather, The VAR Guy sees much more value in specializations that help round out partners’ knowledge in a specific technology.
Looking at the bigger picture, however, security remains — and probably always will be — one of the fundamental building blocks of a robust network. Encryption of information is becoming even more important as security becomes less about annoying viruses and more about the loss of information. The VAR Guy also sees more and more partners looking to gain an edge anywhere they can, and specialization could be key in areas where margins are razor thin.