Sun Microsystems is falling for CNBC’s Jim Cramer. During a conference in Colorado Springs today, Sun noted that the press is beginning to write positive stories about the company. So, where’s all that positive coverage? A glowing cover story in Fortune? Nope. A nice interview in BusinessWeek? Not quite. Instead, Sun points to Jim Cramer’s blog. So much for old media, folks.

In Cramer’s blog, he wrote: ‘Unbelievable quarter … This is a company I have hated for a decade! I got bullish on it about a quarter ago … Don’t run from SUNW. Run to it! Buy, buy, buy!'” Who needs a glowing 10-page cover story in Fortune when Sun can simply point to a one-paragraph mention in Cramer’s blog?

The VAR Guy isn’t running out to buy Sun’s stock. But he’s pleased to see that Sun understands the power of the blogosphere.