Server VARs: Go Green
If you focus on the server sector, it’s time to change your tune. Instead of focusing on speeds and feeds, you should evangelize heat and power considerations to your customers.
In other words, follow the AMD’s lead. The company’s Opteron processor has rapidly captured 22 percent of the server market, and AMD is pushing to raise that figure to 30 percent as soon as possible.
Much of AMD’s future success hinges on Green Grid–an industry effort that seeks to lower power consumption in data centers. In a November survey of 1,200 IT professionals commissioned by AMD, 83% of participants said the biggest issue they face is cooling and power within the data center.
VARs that focus on blade servers should pay particularly close attention to the Green Grid initiative. Several Fortune 500 firms deployed-then abandoned-blades after the high-density systems triggered heat and power issues within data centers.