Schneider Electric Debuts Energy Management Channel Program
Energy management specialist Schneider Electric has opened a channel program to arm partners to sell its energy management solutions — the centerpiece of which is the StruxureWare Operations software — to data center customers, contending that the market for those products and services is about to explode.
Channel partners curious about a potential new data center revenue opportunity take note: Here are the details of and thinking behind Schneider’s new partner offering:
Schneider’s channel program features a raft of new entries: a Software Partner program, an SMB Solutions and Design Tool, Specialized Learning Paths, extra physical infrastructure-focused functions in the StruxureWare Operations v7.2 software, and an online data center community to offer channel partners a single point of access to energy management education programs, knowledge, forums and solutions.
One byproduct — and resulting market opportunity for channel partners, according to Schneider — of the explosion in cloud computing and data center virtualization is energy management of the physical plant housing all that technology, such as power and cooling, and power usage effectiveness (PUE), a measure of how much power actually is used by computing equipment.
“As IT services rise in demand, the customers our partners serve will find themselves in greater need of intelligent solutions, driven by volatile energy prices and the sharpening focus on sustainability for companies everywhere,” said Rob McKernan, Schneider Electric IT Business North American president. “Our goal is to ready our partners to meet this demand.”
For channel partners the market lies in positioning energy management, facility lifecycle and sustainability, and data center infrastructure as potential solutions for maintaining optimal efficiency and operations, said McKernan.
Schneider has packaged together hardware and software — some internally developed and others from acquisitions such as Viridity Energy, a maker of energy savings tools — into a data center energy management portfolio for channel partners to offer end user customers.
“We have made several crucial acquisitions and completed technology developments to be able to build an offering of hardware and software that meets nearly every energy management challenge presented in data centers today,” McKernan said.
Channel partners also will be granted access to Schneider’s design portals to customize solutions for a customer’s energy management problem, he said.