Reseller Advocate Magazine Dies
The spin is a pretty fun read. According to RAM's cover:
Another one bites the dust. Reseller Advocate Magazine’s (RAM) current issue comes with a cover stating “We Quit On Print.” Why is RAM getting out of the print magazine business and switching to the web? There’s the spin, and then there’s basic dollars and cents.
The spin is a pretty fun read. According to RAM’s cover:
“It’s the video. The trees. The speed. The reach. There are countless reasons why it makes more sense to do RAM electronically. So this is the last print issue you’ll ever see.”
A quote from Publisher John Martinez on RAM’s cover states:
“It doesn’t make sense to do print anymore in a time of skyrocketing costs, severe environmental issues, and the tremendous amount of opportunities available in today’s broadband world.”
It’s hard to argue with the points above. They’re all somewhat accurate. But the only thing RAM doesn’t say is:
“There weren’t enough advertising dollars to justify this print publication’s existence.”
Ouch. That was a bit of a low blow from The VAR Guy. But let’s be clear: The VAR Guy has worked for several magazines that shut down because print ad dollars ain’t what they used to be. His personal dead zone includes Windows Magazine, Smart Reseller/Smart Partner and TechIQ. (Now you know why our resident blogger is done with print.)
Now, RAM is done with print as well. But apparently, RAM will live on at www.reselleradvocate.com.