Collaboration solutions provider Polycom (PLCM) has snagged industry veteran Mark Arman as its latest vice president of Worldwide Channel Sales. As the company’s new channel chief, Arman will be responsible for running the company’s global channel strategy and increasing customer success through partner loyalty and profitability.

“Polycom is a partner-centric company, and our legacy is built on the powerful combination of our solutions and the best partner ecosystem in the industry,” said Damian Artt, Polycom president of Americas Sales, in a prepared statement. “Mark brings to Polycom the experience, results and leadership we need to drive our partner program to the next level and provide the best service to our customers.”

Arman is a former ShoreTel exec, having held several sales and channel-focused leadership positions and served as the company’s vice president of International Sales and Worldwide Distribution, where he was responsible for the general management of the company’s international business and the growth of its channel and distribution program, according to the press release. His most recent role was as leader of L.E.K. Consulting’s Technology and Sales Force Optimization practices.

Arman’s appointment as channel chief is effective immediately. He is expected to help develop the company’s partner program and focus on initiatives to improve customer success and increase revenue for Polycom and its partners.

“I look forward to leading Polycom’s channels organization and building even stronger relationships with our partners,” said Arman. “Polycom’s leadership position in video, voice and content collaboration solutions is unparalleled, and I am committed to making Polycom, our partners, and our joint customers extremely successful.”