Parallels Summit 2012: Spotlight on the SMB and the Cloud
Parallels Summit 2012 kicked off at the Gaylord Resort and Hotel in Orlando, Fla., where an indoor terrarium means The VAR Guy is sleeping just a few meters away from live alligators. But our resident blogger also has his eye on more than the reptilians — it turns out Parallels is focusing intensely on the SMB, uncovering fascinating trends on not only cloud technologies SMBs have adopted but also what cloud technologies they’re clamoring for …
If you’re a VAR or MSP specializing in cloud technology and you’re attacking the SMB, it’s never been a better time, according to Parallels. The company commissioned the “Parallels SMB Cloud Insights” global survey it debuted at Parallels Summit 2012, which uncovered a common thread:
… Parallels – and service providers – should remain laser-beam focused on meeting the demand for SMB cloud services, as most SMBs plan to double their purchase of cloud applications over the next three years.
What are the results of said survey? The VAR Guy is glad you asked. Parallels focused on a range of SMBs, from micro-SMBs (1-19 employees), small SMBs (20-99) and medium SMBs (100-1000), and found these interesting highlights:
- SMBs are leading the adoption of cloud services. In particular, the U.S. market saw 25 percent growth in SMB cloud usage.
- Globally, Parallels predicts the SMB cloud market to “expand at 26 percent CAGR to $68 billion by 2014.”
- The smaller the SMB, the more inclined they were to use cloud services. The VAR Guy found it especially interesting that the micro-SMB slot preferred cloud services over on-premise, 3 to 1.
- Social media is part of SMB strategies, with 45 percent using Facebook for promotional purposes.
- SMBs are ready to spend more on cloud services.
Our resident blogger also did some browsing and schmoozing down on the Parallels Summit expo floor. Even among all the vendors’ wares was there a common theme: SMBs (and the world in general) want things more mobile, more secure and more everywhere. That is to say, more ubiquitous. Many vendors are offering some combination of the above, whether it’s augmenting an existing cloud technology or offering a cohesive all-in-one cloud package to meet SMB needs.