Motorola and Symbol: Driving Like Thelma and Louise
As they wake up for work Thursday morning, Symbol Technologies employees may feel like hitting the snooze button. Sure, many of those employees survived a corporate accounting scandal and fierce competition from Cisco Systems. And life was supposed to be just dandy once Motorola acquired Symbol in January. But unfortunately, Symbol jumped in the car just as Motorola’s business was accelerating–toward a cliff.
No need to panic, folks: Motorola and Symbol will be fine over the long haul, The VAR Guy believes. Together, the companies still pack a powerful portfolio of mobile devices, barcode technologies and WiFi gear. But things are going to be really difficult for the next few quarters.
Motorola on March 21 fired its CFO and slashed Q1 financial expectations amid fierce competition in the handset market. If Motorola wants to reconnect with customers–especially college kids–The VAR Guy suggests that the company get serious about dual-mode phones that support WiFi and cellular connections.