MacWorld Adding iWorld to Title to Address iOS Proliferation
For all the Mac-loving VARs in the world, the times they are a-changing. MacWorld now officially will be dubbed Macworld | iWorld, as Macs fade into the background and iDevices climb to prominence. What does that mean for the future of Macs, iOS devices and mobile development in general? That’s all coming up …
MacWorld.com, naturally, announced the news about the name change. The reason behind the name change is to “illustrate that the show is about the whole ecosystem of Apple products,” according to the site, and the motivation is clearly behind the rise in iOS products, development and appeal. Arguably, iOS devices are a much cheaper cost of entry to the Apple ecosystem, and as a result, there’s a huge opportunity for MacWorld to draw in even larger crowds than before. MacWorld wants to capitalize on that momentum, growing the community and the audience demographic. Plus, apparently MacWorld has made an effort to ensure there’s a large amount of OS X-focused material, including a retooled ability for developers to show off their work “without the expense of having an elaborate booth.”
But the future of the Macintosh as we know it is certainly in question. Apple has no qualms about newer products cannibalizing older ones. Will the consumer market eventually push Macs to the sidelines as mere computing “trucks” (like Jobs’ said in his D8 interview) or will the two products blend into one like OS X Lion has slowly tried to achieve?
I think MacWorld | iWorld will hold those answers. We’ll either see an outpouring of support for both platforms, or two separate camps forming. And as we roll into 2012 and Apple introduces new products such as an iPhone 5, iPad 3 and even maybe an Apple TV set, we’ll have an even better view of where Macs will go to work and where iOS devices will play.