IBM Fleshes Out Mobile Enterprise Portfolio with New Software and Services
IBM (NYSE: IBM) has added to its enterprise mobile portfolio with new software and services, framing its strategy to help businesses handle issues such as mobile device management (MDM), BYOD, application development, security and data analysis, an overall market the vendor pegs at some $130 billion by 2015. Among those driving the strategy: VP Phil Buckellew (pictured). Here’s the update.
IBM’s new mobile software for the enterprise includes endpoint security and management, mobile app development, managed services and social business. Armed with data that suggests some 10 billion mobile devices will be in users’ hands by 2020, the vendor is eager not only to craft a mobile strategy constructed on software and services but also to cement it in the business community, particularly among target markets such as airlines, retail, government and healthcare.
With IBM clearly articulating its enterprise mobile strategy, channel partners will be more prepared to work markets the vendor is seeding, following and building on its technology and strategic leads.
“Mobile is fundamentally changing the way we think, work, and act. But the speed at which this shift is occurring is forcing organizations to react, instead of proactively plan for this transformation,” said Phil Buckellew, IBM mobile enterprise vice president. “We are evolving that approach.”
IBM’s mobile enterprise strategy has five core elements: Strategic planning, analytics, security and management, application development and social collaboration.
- Mobile Infrastructure Strategy and Planning and Services: IBM will consult with customers to identify gaps in their mobile strategy and sketch out the proper strategy
- Mobile Analytics: CMOs, e-commerce and app developers can gain intelligence into customers’ online and app experience across mobile devices
- Endpoint Security and Management: New security software–IBM Endpoint Manager for Mobile Devices—to help clients address the issues of security, complexity and bring your own device (BYOD)
- Mobile App Development: New Mobile Development Lifecycle Management software, which includes IBM’s Worklight mobile application platform, is standards-based and supports web, hybrid and native programming models. New IBM Mobile Application Platform Management Services assist organizations with deploying, implementing and managing their mobile apps and app stores.
- Social Collaboration: IBM’s mobile collaboration solutions support Android, BlackBerry, iPhone, iPad and Windows Phone devices. The vendor has enhanced its mobile social business profile and is offering new remote data wipe capabilities to help protect company data in case a device is lost or stolen.
IBM contends that two keys to its enterprise mobile platform–supplying solutions that can be applied across any mobile environment and device, and, providing an underlying IT infrastructure that is always available, secure, effectively manages data, and integrates both front and back-end systems, drive its overall strategy.