Finding Gas on Long Island: Hess and Business Intelligence
After superstorm Sandy, thousands of residents in New York and New Jersey are still searching for gasoline. What’s the solution? Check out HessExpress.com, a web site that shows you which Hess gasoline service stations have fuel available. It’s an amazingly simple but effective use of business intelligence, real-time data and web services — and now the strategy is going viral across social media. Heck, even The VAR Guy’s wife has taken note — and she isn’t much for social media. Mrs. VAR Guy fueled up this morning and wants to buy Hess stock this afternoon. The VAR Guy is impressed.