CompTIA Report: Trends in Digital Organizations Offer Opportunities to Partners
A new report released today by technology analyst association CompTIA reveals that IT teams are collaborating more and in new ways as the digital transformation continues to impact organizations.
While the business trend in recent years has been to shift budget away from IT and direct it toward line of business (LOB) tech spending, CompTIA’s report found that IT departments are growing in strategic importance as they learn to work alongside business units to drive corporate evolution.
“Adventures in ‘rogue IT’ have shown business units that there is more to a technology solution than they initially assumed,” Seth Robinson, senior director, technology analysis at CompTIA, in a statement. “IT professionals are changing their behaviors, too, learning more about business objectives and goals so they can help drive strategies and serve as an educational resource on technical matters.”
IT’s predominant roles are still enablement and support, but the study found that 39 percent of companies surveyed use technology to drive business outcomes, and 36 percent say the technology function plays a critical role in strategy.
“This represents a dramatic shift from the traditional viewpoint, where business objectives were driven by business units and the technology team played a supporting role,” said Robinson.
IDC predicts that by the end of 2017, 70% of the Global 500 will build dedicated teams focused on digital transformation and innovation. This is leading, says CompTIA, to a new operational model in which a single team will need to balance operational IT and strategic IT functions.
The report shows that most companies are unprepared to enter this new paradigm, with only 24 percent of business function employees and 17 percent of executives expressing confidence in their preparedness levels. This pressure is felt even more by small businesses without resources to build specialized teams. This opens up opportunities for the channel, says Robinson.
“For the channel, the need to speak to multiple buyers has never been stronger,” he told The VAR Guy. “With most end users forming collaborative approaches around technology procurement, channel firms need to address the technical concerns of IT along with the business needs of other departments.”