CompTIA announced its 2015-2016 Partner Advisory Council, which includes 20 IT executives from companies across the country.

The Partner Advisory Council is CompTIA’s leading voice in regard to strategic decision-making and other important issues affecting the IT channel, according to the announcement.

This year, the council will focus on parsing strategies and tactics to help channel partners evaluate their current business models and learn how to adapt to changing market conditions. Business transformation has emerged as one of the largest trends this year among IT and telecom partner channels, and will be a primary topic of discussion for this year’s council, said Paul Cronin, co-chair of the CompTIA Partner Advisory Council and senior vice president with Atrion Networking.

CompTIA found that nearly eight in 10 U.S. channel firms experiencing some form of transformative activity, according to the company’s research.

“Through the efforts of the Partner Advisory Council we’re creating resources to help ease the transformation process for channel partners so they can achieve their growth and financial goals,” said Annette Taber, vice president of Channel Strategies at CompTIA.

Here is the complete roster of Partner Advisory Council members for 2015-2016:

Earlier this year the council developed the CompTIA Business Model Benchmark, an assessment tool to provide solution providers with short-and long-term insights into their financial and operating models, according to the company.

CompTIA also unveiled its Emerging Technologies Committee, which will address emerging IT trends to help solutions providers build skill sets based on social media, Big Data and cloud computing.