Citrix Lays Out Strategies to Address 2011 Computing Trends
We’re two months out of the gate in 2011, but Citrix believes 2011 will be the year of virtualization and cloud computing. Tom Flink, vice president of worldwide channels and market development at Citrix, spelled out his company’s views on the emerging trends and technologies and how it fits together for Citrix and its partners.
“Every trend has a major counter-trend,” Flink said, adding that the real focus should be on how partners can make an impact within that trend. Trends in 2011 focus on three major areas: devices, places and cloud, each with its own trend and counter-trend.
Devices: Flink noted the current trend of “bring your own computer (BYOC)” or “BYO-Three,” which is a clever way of pointing out most employees have three screens on which they work — PC, tablet (or intermediary device) and their trusty smartphone.
The counter-trend is the evolution of IT devices, making them thinner and cooler. Eventually, people will want just one device to rule them all (well, sort of.) That’s where Citrix believes it can help through its Citrix Receiver, which provides on-demand access to virtual desktops, enterprise applications and IT services from any device. Whether it’s a thin-client or an iPad, users can get at what they need when they need it, regardless of the platform, Flink said. Plus, Citrix Receiver will be coming to the Blackberry Playbook and HP webOS as 2011 rolls on, he said.
Places: The trend here is to have an “everywhere-employee” or a mobile worker. But the counter-trend is to have an employee whose home base is actually home. Again, Citrix says it can help advance this counter-trend through its HDX, a set of capabilities that delivers a high-definition desktop virtualization user experience to end users for any application, device or network so users can work at home as though they were at work, transparently.
“It’s an opportunity for partners to think about how to have a conversation with a customer beyond technology — a focus on businesses and trends and more,” he said. More and more employees get work done at home, even if they have a cubicle somewhere.
Cloud: The trend here is the escalation of the cloud wars. Citrix, however, is planning for a counter-trend of users escaping to open cloud offerings. Citrix’s strategy is its OpenCloud platform, which provides a way to leverage existing hardware to build out and into a cloud.
Citrix clearly has a plan to become somewhat ubiquitous in the virtualization landscape. How do you see it playing out?