Channel Coaches: Working From CompTIA Playbook?
Poke around the IT channel and you’ll find quite a few “coaches” who help VARs and MSPs to bolster their businesses. Roughly 30 of those coaches will get together during a private session at CompTIA Breakaway (Aug. 9-12, San Antonio). The big question: How will channel expert Paul Dippell (pictured) organize the agenda? Here are some thoughts.
First, a little background: Dippell, CEO of Service Leadership Inc., is scheduled to host the Channel Coaches Summit session on Aug 11. Roughly 29 coaches have confirmed plans to attend the invite-only session at CompTIA Breakaway, The VAR Guy hears.
The VAR Guy’s Speculation
But what exactly is on the agenda for the coaching session? The VAR Guy doesn’t know for sure. And he respects Dippell’s need to keep the session invite-only.
Still, there are at least three obvious points to consider, according to The VAR Guy:
- What’s In It for VARs?: VARs and MSPs need to be able to find the most qualified coaches. There are a lot of pretenders in the market. Can CompTIA somehow help to bring order to the coaching industry — perhaps by establishing some basic best practices or shared methodologies?
- What’s In It for Aspiring Coaches?: For coaches who are just getting started, are there certain best practices or methodologies — perhaps from CompTIA — that will help them to serve their clientele even better?
- What’s In It for The Best Coaches?: This is the biggest question of all. Let’s assume you’re running an incredibly profitable coaching business. Your clientele loves you. And most of all you’re extremely confident that you’re often the smartest person in the room. In that case, why hang out with peer coaches when differentiation is your secret to success? What’s the upside?
Of course, The VAR Guy is shooting from the hip here. Dippell is an organized person who knows how to set an agenda. So the items above may be relatively minor when compared to the actual discussion on Aug. 11.
Either way, The VAR Guy will be listening intently for more clues; he’s curious to learn how the coaching profession continues to evolve in the IT channel.