Canonical Targets Corporate Desktops for Ubuntu
You’ve probably heard the promises that desktop Linux is more secure, faster and cost-effective than proprietary platforms. But did you know it can also increase employee satisfaction? So says Canonical in its latest effort to promote Ubuntu in the workplace. Read on for a look at this and other talking points.
Admittedly, the suggestion that installing Ubuntu on your business’s workstations “will actively improve the efficiency and job satisfaction of employees” is only one of the many reasons Canonical gives for switching to Ubuntu. And Canonical doesn’t discuss the claim in detail. That claim, by the way, came in an email announcing the availability of a white paper from Canonical titled, “Ubuntu Desktop for the Enterprise.”
Ubuntu for Your Workplace: The Selling Points
But the broader message of this campaign, which focuses on Ubuntu’s fitness as a complete out-of-the-box computing solution and its ready integration with modern IT environments, is interesting unto itself. The white paper addresses the following three topics in particular:
- Productivity. Emphasizing that “When you compare Ubuntu with proprietary operating systems, you’re not comparing like with like,” the document points out that Ubuntu comes with a well-rounded set of free productivity applications out of the box, with no additional purchases or downloads required to meet the daily needs of many employees.
- Security. Canonical wants readers to know that Ubuntu is not only immune from malware targeted at Windows, but also benefits from the work of staff on the Security Team, who harden the operating system further.
- Management and support. In this section, the white paper draws attention to the commercial support services offered by Canonical, among them help for making the migration to Ubuntu on business desktops.
Most of these points are not news to anyone already familiar with Ubuntu. But since the old myths about Linux and open source die hard, it makes sense for Canonical to call attention to this information. It may enlighten IT decision-makers who remain under the impression that desktop Linux is still the CLI hackjob it was in the 1990s, and that all those claims Microsoft made at the time about “total cost of ownership” being lower with Windows are necessarily true.
Still, what might help Canonical make its case more strongly is an actual demonstration of an business-ready Ubuntu workstation in action. It would be cool to see the company develop an “online tour” of the Business Desktop Remix similar to the one already available for the standard desktop flavor of Ubuntu. Ideally, the business version of the preview would highlight strengths such as Ubuntu’s ability to connect to Microsoft Active Directory environments, its cloud-readiness and the way centralized management tools can be used to maintain workstation deployments of Ubuntu.
But the white paper is a good start for educating potential new customers in the business world about the viability of desktop Linux. And since I, for one, am tired of being surrounded in every office space I enter by Windows PCs on which I would have to download a host of additional software to be productive, here’s hoping Canonical’s latest effort to win converts pays off.