Broadsoft Targets UC, Mobile with SIP Trunking Offering
Business communications specialist Broadsoft announced an application-based SIP trunking solution that lets service providers add unified communications (UC) and mobile applications to their SIP trunking offerings.
The solution comes in three flavors to cover organizations ranging in size from small businesses to larger enterprises. The Basic bundle extends the company’s private branch exchange (PBX) to existing mobile phones and provides both an auto attendant feature and the ability to display the business number for outgoing calls, even on personal handsets.
The Enhanced bundle offers fixed/mobile integration for all UC services such as voice and videoconferencing, instant messaging and presence and business text messaging across laptops, smartphone and tablets. An integrated directory makes it easier to find contacts, and the platform can be integrated with existing business apps.
The top-flight Premium bundle boasts advanced features including business continuity with failover, load-sharing and bursting, integration with existing enterprise business systems and applications, full UC services plus web collaboration and routing and resource-sharing.
In addition, SIP trunking includes BroadWorks Mobile Unified Communications, which allow employees to have one number for both their mobile and desk phone and short message service (SMS). Web-based management allows enterprise administrators and end users to control their own features and policies.
Mobile communications and videoconferencing are changing the way companies conduct their business and making SIP trunking a strong revenue driver for service providers — according to research firm Infonetics, service providers’ SIP trunking revenue grew 128 percent in 2011, and it forecasts revenue from SIP trunking services to businesses will grow at a 52 percent compound annual growth rate from 2011 to 2015.