Big Tech Shouldn’t Check Its Ethics at the Door
… moves forward in some form. This law even includes criminalization of doxing, or the sharing of personal information without consent.
Being in technology now means understanding the impact of all this more than ever before.
Now, why does trust matter?
Behaving in an ethical manner builds trust, and laying out the specific guidelines of the way an organization will behave creates the environment for trust.
And why do we care?
First, it’s important to track the public perception of what’s happening in big tech and the ever-growing pushback, as this will set the context and stage for how society (and customers) view technology, as well as any additional and seemingly inevitable regulation to come.
Second, in any technology businesses, there’s an opportunity to differentiate now based on proper data management and focus on using the data responsibly and transparently. Companies that can show customers how they use and manage data not only securely, but ethically, can stand out.
This differentiation is one that’s at a much more advanced level than any conversation about technology. Addressing data security by technology products is easily repeatable and commoditized. Addressing data security by business consulting related to the proper use of data, how to behave responsibly and use the data effectively and ethically — that is far different and far more valuable.
This is the perfect example of focusing on business outcomes rather than pure technology, and how to make ethics align with profit.