Back To The Mac. Apple’s October 20th Surprise.
That’s not Photoshop, that’s the actual picture Apple sent in their media announcement about an October 20th 2010 event. And yes, that is a lion behind the Apple logo. And gee, that really does look a bit like the touch-pad on a MacBook Pro…and well…are you excited yet?
The news is everywhere, but this blogger heard about it from Andy Ihnatko, Mac and Technology columnist for the Chicago Sun Times. He tweeted and blogged about receiving the invitation to the media event this morning.
Here’s what we know: the event is being held on the Apple Campus, which means that it’s not going to be a big-to-do. But the real news here is the lion in the background. Apple’s love of naming operating systems after big cats has existed since the first implemenation of Mac OS 10.0 (Cheetah), though strangely, the first public beta of Mac OS X was named “Kodiak,” yes, like the bear.
Test builds of Mac OS X 10.7 have cropped up on server logs for almost a year now, on top of the fact that Apple had recently posted a job listing for someone who could work on bringing Mac OS X to another “revolutionary” level. So here’s how I read the clues: Mac 10.7 , code named Lion, with multi-touch enabled OS features. How does Apple make that announcement sexy? With a new MacBook Air, showing off all the new features and multi-touch goodies. I mean, it would be nice. They’re really overdue for an update.
More importantly, do you know of any other company individually selling a giant trackpad for desktop computers? Apple has more in store for their Magic Trackpad than a fancy point-and-click device, and 10.7 Lion most likely has a lot to do with it.
The 20th can’t come soon enough. We’ll keep our eyes and ears open.