Amazon Web Services (AWS) on Wednesday publicly disclosed its partner engagement principles aimed at making it easier for partners to work with the cloud giant.

AWS’ Doug Yeum

Doug Yeum is head of worldwide channels and alliances at AWS.

“We’ve lived by these principles since the founding of the AWS Partner Network (APN),” he told Channel Futures exclusively. “And are now posting them publicly to ensure transparency as well as to reconfirm AWS’ commitment to our partners. We also want prospective partners to understand these principles as they make decisions to partner with us.”

AWS Principles

The four principles are:

Partner Input ‘Top of Mind’

Partner input is always top of mind any time AWS makes decisions that can or will impact its partners and their customers, Yeum said.

AWS talks with partners all the time about its commitment to delivering on these principles, he said. Moreover, it takes their feedback on how it can improve.

“The goals of the [principles] are to make it easy for partners to work with AWS and to provide a transparent framework for how we work with them,” Yeum said.

AWS isn’t “closing the door” on adding more principles over time, he said.

“We’ll continue to take partner feedback and refine them if necessary,” Yeum said.

2nd Watch’s Doug Schneider

Doug Schneider is CEO of 2nd Watch, one of AWS’ longstanding partners. Together, 2nd Watch and AWS help clients with their digital transformations. Schneider said the principles have been “wired for us in our DNA for a long period of time.”

However, it’s good that AWS is now being explicit with them.

“We’ve always shared strong customer obsession with AWS,” he said.

Justin Copie is CEO of Innovative Solutions, also an AWS partner.

“Innovative and AWS work so well together because of our empathetic approach to solving customer business problems,” he said. “The partnership between AWS and Innovative evolves every day. And our teams are so proud of the work we accomplish together for our mutual customers.”.”