Application Integration: How VARs Can Tackle the Challenge
Enterprises operate in heterogeneous applications environments. That is a simple statement, but one that conveys significant challenges and complications, especially for companies that develop and sell software solutions and must determine how to effectively co-exist and interoperate within such environments. There is no shortage of methodologies or technologies, not to mention customer philosophies, when it comes to software integration. But how do the best channel partners address software integration? Here are some clues.
As a member of Oracle’s Worldwide Alliances & Channels organization, I work with hundreds of partners seeking ways to increase confidence and lower risk for when they sell and implement an integrated solution to our applications customers. And as part of the Oracle PartnerNetwork, the Oracle Validated Integration program provides these partners with access to important alliance resources – allowing them overcome integration challenges as they develop, implement, support, and promote standardized, reliable, and tested integrations.
Hundreds of partners have invested in and continue to realize benefits from Oracle Validated Integration. Whether it’s by enhancing Oracle’s PeopleSoft Enterprise Human Capital Management through contributing value added functionality for onboarding employees or by extending Oracle’s JD Edwards coverage within manufacturing intensive industries, Oracle Validated Integration is the most effective way for partners to substantiate with Oracle applications customers how their integrated solution will help customers leverage their Oracle investments.
Built on Three Pillars
Oracle Validated Integration is best understood by describing the three primary activities it supports: Develop, Validate, and Go-To-Market. Let’s explore these three areas in a little more detail now.
DEVELOP. The Applications Integration Architecture for Partners initiative (or AIAP) serves as the portal for all application integration content. AIAP membership provides access to integration design guides and best practices, templates, product specific integration “how-to” guides and integration training – all of which advise the partner on ways to simplify integration.
For those partners that utilize Oracle’s SOA Suite technology for integration (specifically, Oracle BPEL Process Manager or Oracle Service Bus), joining AIAP will provide access to integration development assistance and design reviews. In addition to the valuable integration content, AIAP membership provides access to download Oracle application software which allows partner to more effectively build, support, document, and demonstrate their standardized integration.
VALIDATE. The validation activity is comprised of a robust documentation review and demonstration process that, upon completion, provides our mutual customers confidence that the partner integration has been tested and validated as functionally and technically sound, that the partner solution is integrated with Oracle applications in a reliable, standards-based way, and that the integration operates and performs as documented.
GO-TO-MARKET. Upon successful completion of the Validation phase – Oracle makes available a compelling package of go-to-market benefits that allows partners to more formally position and promote their integrated solution to Oracle Applications customers and prospects. We’re also focusing attention and resources on raising awareness of Oracle Validated Integration within the customer community to ensure customers understand its value to them and recognize the partners that invest in the program.
If you’d like to learn how to overcome challenges with integrating to Oracle applications by leveraging the Oracle Validated Integration program please contact the Oracle Validated Integration team to schedule an informational call.
David Beschta is a senior director for Worldwide Alliances & Channels at Oracle. Monthly guest blogs such as this one are part of The VAR Guy’s annual sponsorship.