How does a vendor whose sales pitch centers on the promise that "data is NOT stored in the cloud" compete in a cloud-centric age? TappIn, which focuses on data syncing across different types of platforms, provides an answer through the partnerships it has forged in the channel with cloud vendors. The most recent example, a deal with Rackspace (NYSE: RAX) is a particularly strong illustration of bridging traditional data infrastructures into the cloud with a mobile-friendly approach.
TappIn first made headlines here in October 2012, when executives from the company spoke about their foray into the enterprise market. Not too long thereafter, TappIn introduced integration with the CuteFTP tool developed by Globalscape (TappIn's parent company, which acquired it in 2011), helping to remain relevant in a world increasingly dominated by mobile computing.
Now, TappIn and cloud vendor Rackspace have announced a partnership to make it easier to connect TappIn users to data stored in the cloud. Through a tool available in the Rackspace Cloud Tools Marketplace, customers will be able to link their information in the Rackspace platform to their broader TappIn data network from mobile devices.
The app, of course, requires a TappIn subscription, but it comes with a 30-day free trial of TappIn Pro Edition for new users. After the trial, users can continue using the Pro version of TappIn for $39.99 per year, or switch to the more basic Standard Edition for $19.99 per year.
Integrating Data, Mobile and the CloudThis news is interesting because TappIn has in many ways positioned itself as the anti-cloud of the cloud age. It promotes its service as one that provides users seamless access to their data from anywhere without having to move it to the cloud, where security concerns and cost issues can be a deterrent for storing information.
That remains TappIn's focus. Through the app for Rackspace, however, one of the most popular cloud-storage platforms, TappIn is ensuring its continued relevance as more and more information migrates to the cloud, without abandoning the business model it started with. In this way, the company is not only integrating its strengths in traditional data storage and mobile computing into a cloud offering provided by a channel partner, but it's also making it easier for organizations to construct hybrid data-storage strategies that combine the cloud with internal infrastructure--without losing control over data or having to invest in new infrastructure. It's a solution that will likely enjoy a strong reception in the channel.