AMD Launches 6800 Series Video Cards for System Builders
AMD is launching two new video cards in time for the holiday season and in time for system builders, resellers and partners working with AMD in any capacity to cash in. The AMD Radeon HD 6850 and 6870 are in the channel and ready to provide the “sweet spot” for performance, productivity and price. Here’s the deal…
I spoke to AMD’s Brent Barry (senior manager of North America Channel Marketing) and David Cummings (director of product management in the GPU division). The bottom line? The 6800 series has a little bit for everyone, and in AMD’s tradition, they’ve focused on providing a decent value proposition for price tag, I believe.
The 6800 series — like mentioned — comes in two flavors, 6850 and 6870, priced at $179 and $239 respectively. Both are designed to provide 3D stereoscopic viewing for Blu-ray and video games, along with performance boosts and some other little goodies, like supporting three displays on a single card. Three displays connected to a single GPU is something that Cummings detailed nVidia has yet to provide. Gamers will want the raw power the 6870 can provide, while the 6850 can provide that productivity boost needed for a large multi-monitor array.
The channel play angle here was straightforward: right price, right features, (along media-process integration with companies like Adobe, Microsoft and Cyberlink) make AMD video cards an easier choice for partners and resellers building systems who are looking to squeeze the most out of them, AMD claims.
But why AMD, other than the dollar-cost benefits? Barry asserted, “We have our 2nd generation [cards] out before nVidia finishes their first Direct X 11 products,” alluding to a solid maturation of AMD’s technology.