In a world dominated by Net Promoter scores, it’s easy to forget there are other types of customer satisfaction surveys that, if performed and acted up on correctly, will drive up your Net Promoter scores.

The key to meaningful customer satisfaction surveys is to gain actionable information as you are gathering their opinions.

These five survey methods achieve this objective.

Khali Henderson is senior partner and Casey Freymuth is managing partner with BuzzTheory Strategies, a marketing and strategy consulting firm specializing in the channel. 

See more from Khali Henderson.